CNN's global branding huge for the 'City of Golf'

With CNN, the global news leader, as a co-sponsor, the Dubai Ladies Masters will reach out further than ever before connecting with CNN viewers throughout Europe, the Middle East and Africa, reaching more than 100 million households, that will bring volumes in the way of exposure for golf in DUBAI and the vibrant emirate as a whole.

"CNN already has a long-standing and very successful relationship with Golf in Dubai through our sponsorship of the annual Dubai Desert Classic. We are therefore very pleased to extend out support of golf in the region to the Dubai Ladies Masters tournament, recognizing both the increasing popularity of ladies golf and also the calibre of this particular competition,"

said Rani R Raad, vice-president for CNN International ad sales for the Middle East.

Mohammed Juma Buamaim, Vice-Chairman and CEO of golf in DUBAI, sees this association with the global news leader as a major achievement for the region's sporting culture.

"We consider ourselves privileged to be associated with an international media giant like CNN as we continue to make news with our golf marketing strategies to drive tourism to the emirate. The Middle East is a key region for CNN and the association with golf in DUBAI is a truly great partnership that does wonders for us both," he added.

The Dubai Ladies Masters buzz has already picked up steam in the world of golf with some of the world's best women golfers signing up for participation at this popular Ladies European Tour stop.

Of the 114 spots available, currently 160 tour players have already committed to play - the best testimony that the Dubai Ladies Masters has risen to be an exciting tour stop thanks to the superb venue, challenging course, great weather and of course the warm Arabian hospitality of golf in DUBAI.

Along with CNN, 'golf in DUBAI' is backed by Dubal (Dubai Aluminium) as the main partner and National Bank of Dubai, Emaar, Jumeirah, Emirates airline, BMW, Jumeirah Golf Estates, Gulf News and Omega as partners in its drive to showcase the emirate's vibrant golfing scene to a worldwide audience.