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Thursday, November 26 - 2009

Arabian Automobiles survey shows marked preference for on-road muscle

  • United Arab Emirates: Thursday, November 22 - 2007 at 14:50
  • PRESS RELEASE

Almost all road passengers feel safer in an SUV according to a survey by Arabian Automobiles, flagship of AW Rostamani group and the Nissan dealer for Dubai and Northern Emirates.

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  • Nissan SUV lineup.
    Nissan SUV lineup.
Arabian Automobiles gave residents in the Meadows, the EMAAR suburb in the south of Dubai, the opportunity to test drive Nissan SUVs, the largest SUV lineup in the Middle East.

A survey of passengers during the event found that 90 per cent feel safer in an SUV.

"Safety is clearly a very important factor when Dubai residents decide which vehicle to own and drive," said Mazen Fayyad SUV brand manager in Arabian Automobiles.

"The survey demonstrates explicitly just how much being in an SUV contributes to occupants' sense of security."

The test drive covered a large range of SUVs - Nissan Pathfinder, Armada, Qashqai and Murano, as well as the newly-launched Nissan Xterra.

"Outstanding safety features are built into every Nissan SUV - whether long-established models or recent entrants - and this a major selling point that makes a significant contribution to our consistent growth in sales volumes and market share," commented Mazen.

"We are grateful to all Meadows resident who took part in the test drive and for giving us their valued opinions on road safety and the security they associate with driving or being a passenger in a Nissan SUV."
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Notes and media contacts

About Arabian Automobiles
Arabian Automobiles Co. being one of the leading automobile dealers in the Gulf under the flagship of A W Rostamani Group is the sole distributor of Nissan, Infiniti and Renault in Dubai and Northern Emirates. Over the years, with best practices and total commitment the company has broken records and established itself as a trusted name in the UAE Automotive Market.

For more information please contact:
Samir Maasri
TBWA\RAAD
Tel: 04 4267337 ext 702

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