Zoomlion uses Big 5 PMV to help push regional sales to $70m as work starts on new Jebel Ali base

Taking place at Airport Expo Dubai, the Big 5 PMV gives an extra dimension to the region's leading construction and contracting exhibition which has been extended to a second venue in response to soaring demand for plant, construction vehicles, machinery and equipment

Covering more than 30,000 sq metres of exhibition space, the show features a dedicated outdoor arena where a huge selection of construction equipment, including the giant cranes which characterise the enormous development under way in the UAE and region wide, are on show.

The new exhibition, organised by Streamline Marketing Group, is being held as part of the Big 5 event which enters its 28th year at Dubai Dubai International Exhibition Centre.

Among more than 200 exhibitors at the Big 5 PMV, Zoomlion, one of China's top construction machinery manufacturers, is developing a major presence in Dubai to accelerate its multi-million dollar business growth in the Middle East.

The company, which increased sales in the region from US$8 million in 2005 to US$19 million last year, is forecasting a leap in sales of US$40 million this year and US$70 million in 2008 on the back of the Middle East construction boom.
Big 5 PMV

On the eve of the event, today, Zoomlion broke ground on a $2.72m spare parts warehouse and service centre in Dubai's Jebel Ali Free Zone, where it established a UAE branch office in April. Epansion across the Gulf region will soon follow.

"We are planning to set up new Zoomlion offices in each of the Gulf Countries," said Chen Peiliang, General Manager of Zoomlion International Trade Co., Ltd. "Currently Zoomlion's overseas market has exceeded more than US$120 million, with the Middle East contributing about 30% of that."

"The Middle East is very important to us and we're looking forward to even more growth in this area. The Big 5 PMV is an excellent opportunity to meet potential partners throughout the region as well as reinforce relations we already have here."

Zoomlion is among a broad range of plant, machinery, construction vehicles and equipment suppliers using the event to meet key buyers from across the region and overseas.

The company, which is listed on the SZSE Component Index 100, says its new 10,000 sq metre Jebel Ali base will be fully functional by early next year. Zoomlion manufactures a wide range of construction industry machinery, including tower cranes and trailer concrete pumps which are a familiar sight on building sites in the UAE and across the Middle East.