Rosy Blue joins forces with the Al Musalli Jewelry Group to launch six diamond brands of jewellery in Jeddah

In a bid to offer superior diamond jewelry, build customer confidence and further familiarize Jeddah's consumers with the versatility of these precious stones.

Rosy Blue is global leader in the design, manufacture and distribution of fine luxury diamonds and jewelry. Headquartered in Antwerp, Belgium, Rosy Blue is one of the largest sightholders of Diamond Trading Company (DTC), a De Beers Group Company, and has a major presence through factories, offices and stores in more than 15 countries across the globe.

Employing more than 15,000 employees and $1.7bn in global sales, Rosy Blue is firmly established across the value chain and in all major diamond and jewelry centers globally. Established in the UAE in 1999, Rosy Blue in a very short span of time has carved a name for itself as the leading provider of exquisite diamond jewellery in the Gulf region. One in every 14 diamonds sold in the world is a Rosy Blue, a reflection of the passion, dedication and values that has made the company one of the most respected and trusted names globally.

The Saudi Arabia market is right now the most exclusive and powerful to market luxury items. Globally every luxury brand wants to establish its name in the booming scenario today. Diamonds will always be the most desired luxurious product in the world and Rosy Blue is proud to be one of the leading providers of exquisite diamond jewellery in Jeddah, KSA.

Jeddah is an important market in KSA and Rosy Blue recognized the situation where the supply of diamonds is fast out supplying the demand and have decided to fill this gap by partnering with the Al Musalli group and launch their own branded luxury diamond jewellery, providing the right quality keeping in mind the 4 C's - cut, clarity, colour, and carat weight, the factors that determine the value of a diamond in the market.

As part of the new agreement, the Al Musalli jewelry group will be the distributor of the six Rosy Blue brands of jewelry across Jeddah. Targeted at women from a diversity of backgrounds, the six Rosy Blue brands have been hand-crafted bearing in mind the cosmopolitan tastes and preferences of Jeddah's female consumers.

In a departure from delicate jewelry, the Mist collection from Rosy Blue is very contemporary offering that makes use of stones including black onyx, smoky quartz, blue topaz, rose quartz, citrine, amethyst, and lemon quartz, all accented in diamonds and set in 18 carat white, yellow and pink gold.

Another unique collection is the La Posy range, which is a very feminine line that uses semi-precious stones, diamonds and mother of pearl finishes. For pearl lovers in the seaside city of Jeddah, there is the Suki collection, which ranges from elegant simplicity to more ornate designs, both with and without diamonds.

Carino is the collection that features diamonds and coloured sapphires in a very high-end galaxy of styles, primarily in micro-pave settings. Ovio is a very bold range of fashion-forward designs that uses coloured gold and combines diamonds with semi-precious stones to make a striking statement.

The Flotz diamond collection incorporates elements of nature will remind wearers of the importance of environmental awareness and protection. This collection also combined with classical designs is manufactured in a very unique setting process that brings out the maximum brilliance in the diamonds.

Finally, Omri is Rosy Blue's signature line, representing the company's progression of getting closer to our customers. Meaning 'my life' in Arabic, Omri symbolizes the progression in love and the journey a couple makes together in their lifetime. The romantic collection, with progressively larger sparkling diamonds, arranged gradually from smallest to largest, depicts a pattern representative of the bond that grows over time between loved ones.

'The demand for quality diamond jewellery products in Jeddah continues to escalate and we are confident that the six exquisite Rosy Blue brands will be a success in the Kingdom, with their contemporary yet timeless designs made for everyday elegance to exclusively crafted pieces for the special moments of life,' said Sheikh Faisal Al Musalli, Chairman of Al Musalli Jewelry Group.

'Today the Kingdom of Saudi Arabia is standing on the precipice of diamond jewellery availability for every income level and personal taste. Diamond purchasers are concerned about the quality and price that they pay for the diamonds at present and what we are seeing is that Saudi consumers prefer to pay a nominal premium for a recognized and respected brand name like Rosy Blue,' he added.

According to industry estimates, Saudi Arabia is showing impressive levels of retail growth. The Kingdom is at the forefront of this upward trend in diamond sales as a traditional investor in diamond jewelry, with Saudi-based consumers accounting for around 80% of the Gulf region's consumption of diamonds.

The Al Musalli group has been in the silver and gold trade for more than 90 years. The group opened their first factory for gold jewelry in 1987 and after their sales expanded in volumes opened another factory in 1997. The Musalli group jewelry is always characterized with beauty and diversity addressing the taste of the domestic and expat consumers in Jeddah, KSA.

'We are privileged to be associated with one of the renowned names in jewellery retail in Jeddah. The Al Musalli jewelry Group is a name synonymous with quality, range and value and it's the ideal match for our six different diamond brands. We have received an overwhelming response to all the six brands in the UAE, and I am confident that together with the Al Musalli jewelry team, we will able to replicate this success in Jeddah,' said Harshad Mehta, Chairman, Rosy Blue FZE.

'We also plan to launch additional diamond collections in 2008 in Jeddah,' he added.