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Damas offers a rich tapestry of fine jewels from its Al Manthourah collection
- United Arab Emirates: Sunday, November 25 - 2007 at 09:37
- PRESS RELEASE
Damas, the leading international jewellery retailer in the Middle East, showcases one of its most majestic collections - Al Manthourah.
Tawhid Abdullah, Managing Director of Damas, remarked, "Al Manthourah is a collection that captures the true essence of Arabia. Embellished with a rich combination of 21kt yellow gold and hand-painted enamels, it creates an elaborate weave of patterns that juxtaposes a variety of textures in exquisite finish and vibrant colours. The collection is one of our most exciting offerings and it does not fail to captivate with its outstanding design and craftsmanship. Apart from the main line, we are also offering a special collection for children, which is guaranteed to be a hit among the young ones."
Al Manthourah presents a tapestry in gold executed with the greatest attention to detail. It features minute links forming chains, which in turn collect to form a rope, tassels and intricate embroidery patterns embellished in a kaleidoscope of colours. In the collection, the vibrance of colourful enamelwork perfectly complements the bright yellow of gold, with stunning results. Most of its pieces are versatile but were supremely designed for grand occasions.
Al Manthourah's most magnificent piece is of course its royal pendant necklace which may be considered the highlight of the collection. In it, several delicate chains gather to hold, trophy-like, a tasseled square pendant 'woven' with a rich rainbow of hues. Match it with stud earrings featuring a multi-coloured embroidery pattern with 'dripping' tassels for a unique look. Both creations are at once dramatic, sophisticated and playful.
Al Manthourah's two bangles, on the other hand, boast trellis-like designs sprinkled liberally with bright enamels that can be worn singly as a very arresting piece. Its other set includes a two-chain pendant that gracefully carries a 'cross-stitch' golden fabric folded almost nonchalantly over it. The set earrings in turn form a perfect foil offering two stud pieces that repeats the charming theme of the unique pendant design.
Discover Al Manthourah's magic at selected Damas boutiques across the UAE.
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For more information please contact:The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305
About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with nearly 400 sales points worldwide.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.
The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.
Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery design.
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