Browse related articlesGulf companies fail to engage employees for the long-term
These are the findings from YouGovSiraj's first Gulf People Index, a major employee engagement benchmarking study, designed to help companies improve productivity among staff.
- United Arab Emirates: Sunday, November 25 - 2007 at 11:16
- PRESS RELEASE
• Fewer than half of Gulf employees think their organisation manages to attract the best talent or engage them to perform once they are inside the corporation
• Even fewer (just over one third of employees) think their companies are good at holding on to the best talent
1,893 people across the Gulf responded to the survey in November 2007, from a number of different industries.
The study reveals companies in the Arab world are not doing enough to engage staff over the long-term. Only 48% of employees want to remain with their company in 3 years' time and only just over a third (36%) want to be with the same organisation in ten years' time. However in the short-term employee engagement across the Gulf is high in comparison to some more mature markets like the United Kingdom and the United States, where identical People Index studies have been carried out.
The research reveals that levels of motivation, commitment and advocacy are high. 68% say they are fully engaged by the company they work for. 73% say they feel motivated to perform well in the work they do and 80% feel committed to the company they work for.
'The picture is not all bad for Gulf companies but this is no time for complacency. Employee engagement relates directly to a company's bottom line. Long-term commitment is essential if recruitment and training costs are not to spiral out of control', says Dr. Andy Brown, Managing Director of Organisational Consulting at YouGov in London.
The region also has a weak spot when it comes to companies' ability to retain and attract talent. This compounds and confirms the problems surrounding the lack of long-term employee engagement in the Gulf. Only 39% of respondent feel their company manages to keep the best staff. Less than half (47%) believe their organisation manages to attract the best talent and manages to engage employees so they perform well.
'Failing to attract or retain talent is another major problem which affects productivity levels. Cut throat competition for good staff in our region serves to further highlight the vulnerability of companies who fail to engage their employees in a meaningful manner', says Nassim Ghrayeb, YouGovSiraj CEO.
YouGovSiraj is launching People Index in the Gulf in November 2007. This is a service where organisational consultancy is delivered, based on research of staff attitudes to their working life. This internal research is evaluated against industry and country benchmarks.
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The creator of People Index, Dr Andy Brown, is in Dubai for this week 26th - 29th November. He is Managing Director of Organisational Consulting at YouGov in London.About YouGovSiraj
YouGovSiraj is a full-service market research company, specialising in qualitative research and online polling. YouGovSiraj acts as a research consultancy for clients on research projects of any size, outsourcing face-to-face and telephone, ensuring the very best service the region can offer. It is a subsidiary company of YouGov Plc in the UK and applies the same online methodology, which has proven levels of accuracy. YouGovSiraj has the region's largest pure research panel of 100,000 members, who respond to surveys. The company has particularly strong analytical skills, with research specialists who have many years regional experience.
About People Index
People Index is a consulting service, based on research, designed to improve employee engagement, productivity and retention. The first stage of the service is a survey sent out to all employees within an organisation, asking them their views on many aspects of their working lives. The results of this are measured against the regional/country benchmark. From this a consultancy service is delivered, tackling any issues the research reveals. The team of organisational consulting experts give long-term solutions on how to improve any areas of concern.
'Research estimates that engaged employees are 3 times more likely to be customer-focus, 6 times more likely to be motivated to perform and 25 times more likely to be loyal to their organization' YOUGOV PEOPLEINDEX 2007
More About Dr. Andy Brown
He is Managing Director of Organisational Consulting at YouGov in London. Andy holds a doctorate from The University of Oxford and was, in the 1990's, a Visiting Fellow at Harvard. He has also served as Chairman of the Market Research Society's 'Human Resource Interest Group' (which sets the standards for employee research in the UK).
He has worked with many of the FTSE-100 and Fortune-500 companies helping them align their people with their strategies. He has conducted strategic organisational research globally across a number of diverse sectors. Some of his clients include: 3i, Airbus, Allied Domecq, AOL, Audi, Avon, Barclays, the BBC, BAE Systems, British Airways, British Telecom, Citibank, Deutsche Bank, EDF Energy, Ericsson, Glaxo Smithkline, HBOS, HMV Group, HSBC, KPMG, Manpower, Merrill Lynch, Mirror Group Newspapers, Parcelforce, Pfizer, Powergen, Pret A Manger, Rolls Royce, Shell, Sony Music UK, Standard Chartered, T-Mobile, Transport for London, Travis Warner Music UK, Waterstone's, WH Smith, WPP and Zurich Insurance.
Andy has published articles in several leading Management and HR journals and is a regular speaker in National and International Conferences. His work focuses on employer brand, employee engagement and staff retention. He specialises in consulting assignments to ensure clients maximize productivity and profit.
For further information contact:
Joanna Longworth, Chief Marketing Officer, YouGovSiraj
Lara Lynn Golden, News EditorSunday, November 25 - 2007 at 11:16 UAE local time (GMT+4)
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This Article was updated on Sunday, April 13 - 2008
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Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.
For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions
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