BPG Public Relations is currently developing a communications programme centering on enhancing the strong brand values and reputation which ROTA enjoys in line with its vision, aimed at helping create an Asia where all children will have access to education and its benefits.
Oliver Stelling, Chief Operating Officer of BPG Public Relations, said: "BPG Public Relations is looking forward to add value to the image of ROTA through our PR endeavours. Our concerted efforts are centered on leveraging our expertise in the region into focused and effective communications strategies for ROTA. This relationship looks to synergize the strengths of both the partners to ensure best results for ROTA."
Omnia Nour, Director of Reach Out To Asia, said: "We are confident of BPG Public Relations' commitment and zeal towards helping us achieve our goals. It has been over a month now that we have been working with them, and we can already see improvement in the way we are perceived in Qatar and the region."
Omnia added: "Communicating the correct message is vital to ensure our continued success, and we were looking for a regional marketing communications partner with proven expertise in Qatar and the GCC region and a thorough understanding of our strategy. We are confident that BPG Public Relations is the right consultancy to help us achieve this."
BPG Group is a brand that best exemplifies the adage 'think global, act local', with 210 dedicated professionals from 28 different nationalities across a network spanning the region.
Formed under the Qatar Foundation umbrella, ROTA is a Qatari non-governmental organization.
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BPG Public Relations signs up as new communications partner for ROTA
- Qatar: Sunday, November 25 - 2007 at 13:51
- PRESS RELEASE
BPG Public Relations, part of the BPG Group - one of the leading integrated marketing communications groups in the Middle East, has signed up as the Public Relations consultancy for Qatar-based NGO Reach Out to Asia (ROTA).
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Notes and media contacts
For further details about ROTA, please call 480 0296.About ROTA
ROTA operates under the umbrella of the Qatar Foundation, a private, chartered, non-profit organization founded in 1995 by His Highness Sheikh Hamad Bin Khalifa Al Thani, Emir of Qatar. Guided by the principle that a nation's greatest resource is the potential of its people, the Foundation aims to develop international potential and synergies in these fields through a network of centers devoted to progressive education, research and community welfare. A Non Governmental Organization (NGO), ROTA has a strategic geographic location within Asia and the Middle East giving it a unique opportunity to support its neighboring countries as they overcome developmental difficulties.
About BPG Public Relations
BPG Public Relations - part of BPG Group (www.batespangulf.com) - provides specialized public relations services that include media relations, crisis and issues management, product launches, strategy development, international campaign coordination, media audit and media training. Set up in 1995, BPG Public Relations operates a network of fully-owned and affiliate offices covering the UAE, Oman, Saudi Arabia, Qatar, Kuwait, Jordan, Egypt and Lebanon. BPG Group, established in 1981, is made up of specialist strategic business units covering advertising, activation, branding and design, public advocacy, media asset management and healthcare marketing. The business units work together to deliver an integrated, through-the-line solution for BPG clients.
Contact:
Eve Benson
Head of Marketing & Communications
Reach Out To Asia
T: +974 480 0296 x236
Viviane Sarkis
Associate Vice President
BPG Public Relations
T: +974 438 3871
Posted by Medilyn Manibo, Assistant News EditorSunday, November 25 - 2007 at 13:51 UAE local time (GMT+4)
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