HP Middle East Personal Systems Group appoints new Country Manager for Saudi Arabia

Based in Riyadh, Hejazi's main priorities over the next six months will include delivering the highest quality service to HP's partners and customers and the development of key strategies that will enable partners to grow. He will also focus on strengthening partner relationships in the region, to help increase awareness of the HP PSG brand and its product portfolio.

Serdar Urcar, General Manager, PSG, HP Middle East, said: "KSA is a key market for HP PSG in the Middle East. With Khaled's appointment and increasing focus on our partner network, we expect the region to be one of our fastest growing country organizations in EMEA."

Hejazi's career with the company commenced in 2000. He served as the Regional Distribution Manager for over three years following which he was appointed as the Country Manager of HPs SPO business in the Kingdom. In this role, he worked with HPs value and volume partners executing their 'go-to-market' strategy.

On the announcement of his appointment, Khaled Hejazi commented, "The market in KSA is at a strategic inflection point in the development of the IT industry. Customers and partners are looking for vendors with deep industry expertise, in-depth technology understanding and end-to-end, standards-based services. Today, HP PSG is well positioned to capture this opportunity and my goal is to take us to the next level of growth by maximizing effectiveness and maintaining our leadership position in the region."

HP Personal Systems Group offers a leading portfolio of consumer and commercial products including notebooks, desktops, workstations and handheld devices. HP Middle East will continue to drive standards-based computing to all segments and across all product ranges.