Under the agreement, DAE and AMG will consult, cooperate and exchange information with each other to establish a programme of cooperation on areas of mutual interest that will further their respective strategic media objectives to include jointly developing a content and distribution platform. A joint steering committee will be formed to explore these opportunities further.
DAE Group CEO Bob Johnson said: "This agreement with AMG underscores our belief in partnering with leading companies that can further establish DAE as a strong brand in the aerospace industry." Johnson added "this latest agreement extends our reach in the media environment, and will help us build a aerospace knowledge base for our target audiences."
Abdul Latif Al Sayegh, CEO of AMG, said: "We look forward to building closer ties with DAE and being instrumental in helping the company to develop an even greater understanding in the aerospace sector, creating further awareness amongst its target audiences by utilising various media platforms."
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Dubai Aerospace Enterprise and Arab Media Group sign strategic agreement
- United Arab Emirates: Monday, November 26 - 2007 at 10:27
- PRESS RELEASE
Dubai Aerospace Enterprise (DAE), the global aerospace, manufacturing and services corporation and the Arab Media Group (AMG), the UAE's largest media group, today signed a memorandum of understanding (MoU) to embark on a programme of strategic collaboration.
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Notes and media contacts
About DAE:DAE is a fast developing global aerospace, manufacturing and services corporation made up of six divisions - DAE Airports, DAE Capital, DAE Engineering, DAE Manufacturing, DAE Services and DAE University.
Headquartered in Dubai, the group is growing through a series of phased developments and acquisitions to become a global player and to produce an integrated aerospace cluster, based at Dubai World Central - the new 140 square kilometre airport and logistics city being constructed in Jebel Ali, Dubai. It is forming international partnerships at the highest level of industry with the aim of establishing one of the most innovative and successful businesses in the global aerospace industry within the next decade.
DAE's shareholders include EMAAR, ISTITHMAR, Dubai Airport Free Zone Authority (DAFZA), Dubai International Capital, DIFC Investments LLC, the Government of Dubai and AMLAK Finance.
For further information contact:
DAE Global Press Office at Bell Pottinger Public Relations
David Wilson, Steve Double, Neville Rawlings or James Thomlinson
+44 (0)207 861 3998
DAE Corporate Communications:
Dubai Aerospace Enterprise The Gate District Precinct Building #4, Level 3 P O Box 506592 Dubai, UAE
Tel: +971 04 428 9600
Fax: +971 04 4250382
Zarmineh Rab
Dana Salloum
Posted by Lara Lynn Golden, News EditorMonday, November 26 - 2007 at 10:27 UAE local time (GMT+4)
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