Burgan Bank's marketing excellence acknowledged as amongst the best in the region

Having contended with close to a 100 entries across the region, the Bank emerged as the only banking and financial institution to qualify to the shortlist following a rigorous assessment.

"As we constantly innovate upon our marketing communications to reach our audience through multiple touch-points as also offer enhanced products and services, we are delighted to have been acknowledged amongst the top institutions in the region for this Award category that recognizes sustained marketing excellence in driving business performance", says Fadi Matar, Burgan Bank Corporate Communications General Manager and Chief Marketing Officer.

As Burgan Bank continues to conduct business in a multi-player banking and financial institutions space, its foremost focus centers around further fostering an enduring partnership with its customers and thereby enhancing its products and services to offer them a superlative banking experience based on trust.

"This, in a nutshell, is the foundation of our approach", adds Fadi Matar. "It is the very basis upon which innovation, product development, marketing campaigns and customer service relations are built."

The Middle East Business Achievement Awards Marketing Excellence Category recognized a Middle East brand or organisation that best demonstrates sustained marketing excellence and has driven business improvement over time. Decisive parameters included innovation in marketing strategy, sustenance of the brand promise, customer insight and the overall impact of campaigns on market share and position.

The Bank believes that the MEBA Awards 2007 Marketing Excellence Category played a key role in encouraging companies to objectively review and assess their marketing approaches, thereby serving as a forum that holds the potential to raise the bar of marketing excellence in the region.