Since the $4bn project's inception in 2001, Durrat Al Bahrain has used the blue stylised sea and pearl logo for its corporate identity to market to its target audiences. As the development now moves into its next important phase, where luxury villas from the first phase of construction will begin to be handed over to home owners, as well as seeing the further development of the commercial district, the marina and the Ernie Els designed golf course, Durrat Al Bahrain has now decided to create and launch a new brand.
Durrat Al Bahrain will announce full details of its new brand shortly.
Jassim Al Jowder, CEO of Durrat Al Bahrain, said, "We believe the time is right to invest in and build a brand. We need to look to the future of the project, to put in place a brand that will serve us by communicating the promise of Durrat Al Bahrain to all of our different audiences, whether they be in Bahrain, Riyadh or London. The brand we have created and we will announce later in the week offers us a new platform, a new and engaging way to communicate the promise of Durrat Al Bahrain for many years to come."
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Durrat Al Bahrain to launch new brand
- Bahrain: Tuesday, November 27 - 2007 at 12:17
- PRESS RELEASE
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Durrat Al Bahrain, the Kingdom's largest planned luxury mixed-use residential, commercial and resort development, today announced its intention to launch a new brand.
Jassim Al Jowder, CEO of Durrat Al Bahrain.
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Posted by Lara Lynn Golden, News EditorTuesday, November 27 - 2007 at 12:17 UAE local time (GMT+4)
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About Durrat Al Bahrain
Durrat Al Bahrain is owned by the Durrat Khaleej Al Bahrain Company, in which the Government of the Kingdom of Bahrain and Kuwait Finance House - Bahrain each hold a 50 percent stake. Durrat Al Bahrain, a 21 kmē area of pristine waters and untouched beaches, once complete, is expected to be approximately the size of Manama, Bahrain's capital city.
Durrat Al Bahrain has been planned as a world-class residential, commercial and tourist destination, offering a unique island based urban lifestyle. Upon completion of all elements of the project and at full occupation it is expected that there will be more than 60,000 permanent residents as well as some 4,500 visitors a day. When complete, Durrat Al Bahrain will offer 11 islands of luxury residential villas, iconic architecture in the commercial crescent and a five-star hotel located on a central island. Sun, sea beaches and lush gardens will join exclusive shopping and a sophisticated night life with plenty to entertain all the family. Residents, businesses and visitors will not only be able to live island lifestyles, but they will also benefit from an 18 hole championship golf course designed by Ernie Els, the world-renowned golf champion. The golf course will comprise a challenging course, a club house, a driving range, a hotel complex and 1400 stylishly designed luxury residential villas and apartments arranged around landscaped waterways and lakes. Tameer and Durrat Khaleej Al Bahrain will also offer one of the region's leading marinas covering 700,000mē, offering 400 berths in a stunning location.
The master planner/architect of the project is Atkins, the renowned engineering design and consultancy; project/development manager is KMC Bovis, a joint venture between the Kuwaiti Manager Company and Bovis Lend Lease and HAJ is the quantity surveyor for the development.
For further information please contact:
FD Bahrain
+973 17 537 072
Durrat Al Bahrain is owned by the Durrat Khaleej Al Bahrain Company, in which the Government of the Kingdom of Bahrain and Kuwait Finance House - Bahrain each hold a 50 percent stake. Durrat Al Bahrain, a 21 kmē area of pristine waters and untouched beaches, once complete, is expected to be approximately the size of Manama, Bahrain's capital city.
Durrat Al Bahrain has been planned as a world-class residential, commercial and tourist destination, offering a unique island based urban lifestyle. Upon completion of all elements of the project and at full occupation it is expected that there will be more than 60,000 permanent residents as well as some 4,500 visitors a day. When complete, Durrat Al Bahrain will offer 11 islands of luxury residential villas, iconic architecture in the commercial crescent and a five-star hotel located on a central island. Sun, sea beaches and lush gardens will join exclusive shopping and a sophisticated night life with plenty to entertain all the family. Residents, businesses and visitors will not only be able to live island lifestyles, but they will also benefit from an 18 hole championship golf course designed by Ernie Els, the world-renowned golf champion. The golf course will comprise a challenging course, a club house, a driving range, a hotel complex and 1400 stylishly designed luxury residential villas and apartments arranged around landscaped waterways and lakes. Tameer and Durrat Khaleej Al Bahrain will also offer one of the region's leading marinas covering 700,000mē, offering 400 berths in a stunning location.
The master planner/architect of the project is Atkins, the renowned engineering design and consultancy; project/development manager is KMC Bovis, a joint venture between the Kuwaiti Manager Company and Bovis Lend Lease and HAJ is the quantity surveyor for the development.
For further information please contact:
FD Bahrain
+973 17 537 072
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