'Arwa' supports Bahrain Marathon Relay 2007

True to its brand value of promoting health and vitality, Coca Cola's bottled water 'Arwa' supported the 2007 Bahrain Marathon Relay as the exclusive water sponsor for the third consecutive year.



True to its brand value of promoting health and vitality, Coca Cola's bottled water 'Arwa' supported the 2007 Bahrain Marathon Relay as the exclusive water sponsor for the third consecutive year.
True to its brand value of promoting health and vitality, Coca Cola's bottled water 'Arwa' supported the 2007 Bahrain Marathon Relay as the exclusive water sponsor for the third consecutive year.

sponsored link

related stories
The 16 leg relay, comprising three kilometers per leg, was held at the Bahrain International Circuit on 23 November. Organized by the Bahrain Roundtable, the popular event attracted celebrated teams of international runners as well as local participants and sponsored teams.

Amer Ahmed, Public Affairs and Communications Manager for the Middle East, said:

''Arwa' is committed to supporting events that are aligned with its objective of raising health and fitness awareness in the region. We are proud to be associated with an event that has set a record of sorts. It is commendable that in its two-year history, the relay has already raised over $1m for charitable causes. We are highly optimistic that this year will achieve yet another milestone.'



45 'Arwa' volunteers were present on ground to serve the needs of runners and cheering enthusiasts, and to ensure a safe and competitive event. 'Arwa' distributed 10,000 bottles of water to approximately 2,480 participants.

He added: 'Each year, Arwa supports a calendar of sporting events from across the region. Through our association, we provide a specific focus on dehydration and aim to educate the public on the essential role of pure drinking water to maintain a healthy and balanced lifestyle.

'Our bodies constitute two-thirds water. Vital organs such as the kidneys, brain and heart cannot function without the minimum level of water and minerals. 'Arwa' prevents dehydration by providing the required balance of minerals. The human body needs at least eight glasses of water per day. This intake must be increased during sickness and physical workouts, or when exposed to hot and dry climatic conditions.'

The Bahrain Marathon Relay 2007 concluded with a gala award ceremony at the Ritz Carlton Hotel to honour winners and congratulate participants for successfully completing the race.

In 2006, the marathon relay raised over US$ 84,000 in support of local charities in Bahrain.




request information Log in to request more information from Coca-Cola

Notes and media contacts

The Coca-Cola Company operates in over 200 countries with a mission to refresh the world (in mind, body and spirit) to inspire moments of optimism through its brands and actions, thus creating value and making a difference. The Coca-Cola Foundation, the Company's philanthropic arm, supports programs that help improve quality of life in the community and enhance individual opportunity through education. Along with Coca-Cola, recognized as the world's best-known brand, the company markets four of the world's top five soft drink brands, including Coca-Cola Light, Fanta and Sprite, as well as marketing a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy more than one billion servings of Coca-Cola beverages every day.

For further information please contact: Mr. Amer Ahmed,
Coca-Cola Public Affairs & Communications Manager M.E.
Telephone: 00973-216600

Or

Sana Ali Khan
Senior Account Executive, Jiwin PR
Telephone: 9714 3748363
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Tuesday, November 27 - 2007 at 14:49 UAE local time (GMT+4)

Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of AME Info FZ LLC / Emap Limited.
Disclaimer:
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AME Info Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AME Info Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions

News Releases

Special Reports

Events Coverage

Daily News Updates

Video

Audio

Financial Markets

Country Focus

News and Comment

Industry Focus

Business Extra

Business Services »

Country Guides »


Register now

AME Info is audited by ABC ELECTRONIC

Audited Unique Users
Mar 2008: 1,185,188


Sponsored Links

MediaCentre »

Business Directory »

The news you choose

News and Articles »

Current Events »

Advertisement »