Canon Concerto sets the tone for business innovation

Concerto combined broad international business appeal with greater business partner and consumer reach, and offered customers a unique opportunity to experience, first-hand Canon's products and solutions.

"It is increasingly important for us to enable our customers and business partners to experience how Canon's portfolio of products and solutions are instrumental in 'orchestrating' greater success and efficiency across their business", said Bertil Widmark, Managing Director, Canon Middle East, commenting on the event.

"Clearly this experience comes from innovation: from innovation in our products, to the manner we conduct our business; to the IT infrastructure we employ. This innovation is core to the strategy of our company", continued Widmark.

"Canon is committed to reliably meet the needs of their business customers in this age of digital networks through the constant pursuit of productivity and efficiency", concluded Widmark.

The two day event took place on Nov 21 - 22 at Madinat Arena and enjoyed participation from over 4,000 delegates who had the chance to witness the launch of the latest innovations in the personal and professional digital imaging sectors; as well as attend workshops and business seminars that explored the challenges and opportunities faced by different business sectors, from office efficiency solutions to large format printing.

Canon used this platform to announce a number of important initiatives that would accelerate the company's growth in the region, and highlighted its commitment to the Middle East market.
The event showcased the newest and best in business imaging: colour multifunctionals for the office, large format printers for the studio, high volume presses for the corporate print room. Engines such as the imagePRESS C7000VP and the imagePRESS C1 brought at the exhibition, clearly re-confirmed Canon's intention to become a major player in the professional print arena and deliver leading digital solutions to the market.

In consumer imaging the spread was equally exciting: from the next generation of PowerShot and Digital IXUS camera ranges, to the stunning SELPHY and PIXMA models that are redefining the home photo printing market, or the stars of EOS range, the world's leading digital SLR camera system.