Samsung continues to lead the global TV business for the seventh consecutive quarter

Samsung widened its lead in the race for market share in both revenue and unit volume in three categories: overall TV sales, flat screen TV sales, and LCD TV sales.

According to the worldwide authority in display market research, DisplaySearch, Samsung came out on top in overall TV sales to lead the market for the seventh consecutive quarter in its third quarter report on the status of the global TV market. In terms of revenue, Samsung took a 17.7% share of the market, followed by Sony with 10.8% and LG with 9.6%. In unit volume, Samsung attained a 13.8% share, followed by LG with 11.2% and Philips with 6.9%.

Mr. Ashraf Sajed, General Manager, Digital Media Business at Samsung Gulf Electronics said: "We are delighted to be number one TV manufacturer in the world. The whole new TV lineup offering perfectly illustrates the evolving industry of Samsung digital technology, positions the investment in Research and Design and acts as catalysts for this outstanding growth."

"We intend to carry on the reputation of being the world's truly most outstanding TV brand by continuing to release global hit products that will move the hearts and minds of worldwide consumer," Sajed added.

In LCD TVs, Samsung commanded a 16.8% share of total revenue, followed by Sony with 11.3% and Sharp with 10.8%. Samsung has now held the leading spot for five straight quarters. In unit sales, Samsung's share stood at 18.4%, followed by Sony with 15.1% and Sharp with 12.5%.

In the PDP category, Samsung was positioned at No. 2 with 21.3% share, up 1.9% from the previous quarter, narrowing the gap with market leader Panasonic (32.9%). In unit sales, Panasonic had a share of 30.7%, followed by Samsung with 21.1% and LG with 17.8%.

Samsung established a clearer profile in the flat-panel TV sector (which refers to the combined market for PDP and LCD TVs). Here Samsung had a share of 17.3% and 18.9%, respectively, in terms of revenue and unit sales. Samsung's cumulative sales of flat-panel TVs for the first nine months of this year totaled 9.85 million units, substantially higher than last year's total flat-panel TV sales of 7.51 million units.

Samsung also led the way in the projector TV market, with a unit share of 27.8%, followed by Sony with 27.2% and Mitsubishi with 23.1%.