HH Sheikh Ammar bin Humaid Al Nuaimi unveils Dhs2.5bn 'Ajman Uptown' project

The launch of the first freehold villa and townhouse community in Ajman was held at the Ajman Kempinski Hotel and was attended by representatives from the Ajman Government, dignitaries, leading business figures, and top management officials from 'R Holdings' and Sweet Homes Group & Real Estate Investment Establishment.

The launch of the project follows the successful near sell out of 'Rainbow Towers', the developers' maiden offering, and the company now expects to achieve similar success for the 'Ajman Uptown' project.

'Ajman Uptown' is set to offer a total of 1,504 G+2 villas and townhouses and 7 G+4 buildings spread over 4 million square feet of land that is directly accessible from the Emirates Road and adjacent to Emirates City. Taking inspiration from classic French architecture, the project offers 8 different types of two, three and four-bedroom townhouses and exclusively designed five-bedroom VIP villas, all carrying the overall theme 'L' Art De Vivre' or 'Redefining the Art of Living'. Bringing more value to its offerings, the developer is also offering a unique flexible four-year self-financed payment scheme, which will allow investors to pay up to 50 per cent of
the value until the project's completion, 25 per cent upon delivery and the remaining 25 per cent after the handover. The developer has announced that its offices are now set to accommodate interested customers for their queries and for viewing schedules.

Speaking at the launch, Fahad Sattar Dero, CEO of Sweet Homes Group, said: "The Emirate of Ajman has attracted considerable interest particularly from developers due to its potential to accommodate large-scale residential property developments that will address the burgeoning demand for luxurious living spaces in a suburban setting. 'Ajman Uptown' is a welcome addition to the emirate, and will serve to elevate Ajman's real estate sector status and bring it on par with emirates like Abu Dhabi and Dubai. We are confident that our newest project will present investors with a unique community project that is faithful to our promise of redefining the art of living."

Upon its completion by the end of 2010, the prime residential development will boast of a school, a healthcare centre, a fire fighting station, several mosques, a health and recreation club, a swimming pool, markets, shopping mall, hotel & hotel apartments complex and a number of lush and spacious parks. The seven buildings within the community are expected to include retail shops, offices and residential units and will be connected by a single 1.15 kilometre pedestrian pathway.

"The 'Ajman Uptown' project is another realisation of our long term commitment to providing our customers with absolute exclusivity combined with the benefits of a freehold property, including resident status for the investors and their families. Ajman is a promising location for first-rate residential projects, which we have recognised and developed to bring to our clients an opportunity to experience the modern art of living. Our continuous commitment to offer value to our customers has inspired us to launch 'Ajman Uptown', where they can enjoy life's simple pleasures within the comfort of a relaxed and secure community," concluded Dero.

Fully committed to delivering results, Sweet Homes Group's diversified business activities include general engineering and contracting, general trading, Media Communications, management consultancy, and the marketing and management of prestigious properties in the UAE. Through its wide spread network of real estate contacts, Sweet Homes has built a name based on its professional and efficient services, in addition to its reliance on highly innovative technologies. The company has previously completed sales for a host of prime developers and projects including Paradise Lake Towers, Corniche Towers, and Al Khor Towers.