Boots showcases international celebrity make-up artist and UK's leading skincare expert at Dubai event

Visiting from the UK, Eldridge and Barton showcased new industry trends to media at a glittering event hosted by Boots, the UK's number one health and beauty brand at the Dubai Creek and Golf Club.

Drawing on 70 years of experience, the No7 range, which is Boots' flagship make-up and skincare brand, comprises hypo-allergenic skincare and cosmetic products that have been tested on the most sensitive skins.

As part of the event, Eldridge highlighted key winter make-up trends and conducted makeovers on models using No7's collection to highlight a variety of looks ranging from au naturel to sophisticated evening glamour. Eldridge also launched No7's new 360 mascara, to help women in the region create perfect smoky eyes for that stylish night out.

Having worked with Cameron Diaz, Liz Hurley, Heather Graham, Kate Moss, Heidi Klum, Cate Blanchett, Jade Jagger and Selma Hayek, Eldridge brings creative spark and industry expertise to No7's collection drawing on over 15 years' experience as a professional make-up artist in Paris, New York, Los Angeles and London.

Talking about her role as Creative Director of Boots No7 make-up, Eldridge elaborated: "I am delighted to be involved with Boots No7. Like the majority of women in Britain, I had grown up with the products and identified with the brand and its heritage. With a striking colour palette and textures, No7 is s modern, fresh and chic brand which caters to a variety of skin tones."

Barton spoke widely on the science and precision involved in skincare and highlighted Boots' advancement in skincare technology. As the man behind No7's miracle serum Restore & Renew, Barton elaborated on the creation of the wonder serum and spoke about its amazing effects.

Barton has a lifetime experience in understanding how the skin works. With 12 years academic research into skin biology, he spent the last 17 years with Boots looking at how products interact with the skin.

Commenting on the visit, Richard Morgan, Managing Director, said: "As the UK's number one health and beauty store, we take our role as industry innovators very seriously. Bringing down two of our leading experts from the UK highlights our commitment to the region in setting new trends and providing our customers with best possible service."

Boots No7 collection is available at all Boots stores in Dubai.