Speaking on the occasion, Mohi-din Bin Hendi of Premium Investments International LLC, the exclusive partner of the House of Graff in the Middle East, remarked:
"We are pleased to welcome everyone to the newly reopened Graff boutique. We are firm in our resolve to showcase the world's best brands in the region and Graff definitely ranks high in our list. This celebrated English jewellery house is a recognized authority in diamonds and we take pride in bringing its highly-coveted jewels to our clients."
Tamjid Abdullah, a partner of the same company, said: "This occasion would not have been possible without the unity and cooperation of the different sectors of the community led by the Dubai government, the private sector and our loyal client base. The presence of Graff in Dubai reaffirms the solid position of the city as a major luxury destination. As we once again open our doors in Wafi, our loyal customers can expect the most exclusive jewels and the same high standard of customer service Graff is known for."
The House of Graff, which has established strong presence in major fashion capitals around the world, has made tremendous success in the Middle East. It has captured the attention of the region's high end market and continues to draw in new clients from the expat community as well as tourists. To date it operates three locations in Dubai - Saks Fifth Avenue, Wafi & Damas Les Exclusives Burj Al Arab.
The House of Graff guarantees the best in diamond jewellery. Its founder, Laurence Graff, in whose hands have passed the most important diamonds ever found, has acquired some of the most celebrated diamonds including the 603-carat diamond Lesotho Promise which ranks as the 15th largest diamond ever discovered as well as The Hope of Africa (115. 91 carats), The Paragon (137.82 carats), The Sarah (132.43 carats), The Star of America (100.57 carats) and The Golden Star (101.28 carats).
With the reopening of Graff Boutique in Wafi, the jewellery house strengthens its foothold in the country's flourishing luxury market and promises to awe and inspire with the most exclusive diamonds and fine jewellery.
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Posted by Anne-Birte Stensgaard, Senior News Editor
