Kia Motors Saudi Arabia celebrates sponsorship of EURO2008 competition in spectacular fanfare

Since this year's motor show coincides with KIA's patronage of the Euro2008 Competition, one of the most prestigious and popular sport events in the world, KIA adorns for 5 days the colors of the European football teams participating in the competition. KIA also displays a wide selection of its amazing 2008 cars and it launches and tests several new KIA models on a green football field instead of other testing locations. Car enthusiasts eagerly await KIA's stunning surprises as they unfold each day in the Jeddah International Motor Show 2007.

KIA continues its successes in the Saudi market and several of its models are favorites among Saudi clients. The company continues to register record sales year after year. KIA officials stress that they have earned the trust of Saudi citizens and they promise to multiply their efforts to develop KIA in Saudi Arabia and reach a wider segment of clients in the local market.

In the Jeddah International Motor Show 2007, KIA employees dress in unique sport t-shirts that are emblazoned with the names of the various KIA models (Picanto, Rio, Cerato, Optima, Opirus, Sportage, Sorento, Carens and Carnival).

Picanto, Rio, and Cerato are distinguished by a sporty style and peppy performance, while Optima spells excitement, glamour, and high capability.

KIA's Opirus is the ultimate premium midsize sedan for those seeking more inspiration behind the wheel, while Carens and Carnival embody style, comfort, flexibility, and spaciousness. Finally, KIA's Sportage and Sorento SUV's speak enhanced specifications such as comfort, performance, and versatility.