Daring Roger Dubuis designs at Damas blend aesthetics and flamboyant innovation

Shunning conformism and focusing on daringly glamorous designs, Carlos Dias, founder of the brand, dedicates his creative competence to men and women and offers them unique adornments which lend a peerless aura of elegance to these highly contemporary watches.

Tawhid Abdullah, Managing Director of Damas, said: "Associating craftsmanship with the most modern technologies, the brand has taken a further step towards independence by creating and manufacturing the beating heart of its mechanisms, namely the balance and spring. This achievement makes the brand even more exclusive and gives it truly unique status within the world of Swiss Haute Horlogerie."

The brand has launched five models this season - the GoldenSquare line for women, Excalibur for men, new version of Easydriver, Sports Activity Watch (SAW) and MuchMore lines. Since 2003 the brand has produced not only its simple, complicated and extremely complicated movements, but also the regulating organs with which their watches are equipped. The balance-springs and balances, as indeed all other movement parts, are produced in-house.

Tawhid pointed out Carlos Dias does not merely create movements in harmony with the noblest time-honoured traditions. He submits the entire brand production to the stringent demands of the Poinçon de Genève quality hallmark. Today, each of the movements made in the brand's workshops carries this token of superlative quality. These watches are manufactured in the limited editions of 28 pieces per year in harmony with the brand's fundamental principle of exclusivity.

Meanwhile, the selfwinding GoldenSquare line can be distinguished by a curved square-shaped case that gives it an unmistakably powerful personality. The black checkerboard dial of this pink gold jewellery watch is paved with 360 diamonds. The subtly integrated Swarovski stones on the hand-stitched alligator leather strap lend an undeniable touch of originality to this Haute Joaillerie creation.

The Excalibur line comprises an astonishing diversity of models. The sandy-coloured dial is set off in the 39mm case. The raso leather strap has been especially finished to create a unique glossy effect. United by their matching colour, the strap and dial combine to give this model its unique luminosity and elegance. The centre of the black mother-of- pearl is adorned with two interwoven hearts.

Created and launched for the first time in 2004, the Sports Activity Watch or SAW heralded a new stage in the creative development of the Roger Dubuis brand. This model is available in steel, white gold or pink gold versions.

The self-winding Easydiver is a perfect match for current trends. The rubber inserts on the bezel and pushers give an elegantly sporting touch to this rose gold chronograph. The 'RD' logo adorns the rubber strap attached by the triple lugs that are now a brand signature. The model is available in steel and rose gold.

Prompted by the philosophy to create only exceptional products, the brand decided to design dials decorated with miniature enamel painting - one of the rarest and most complex arts. The brand has adapted these techniques to the dials of its MuchMore collection employing several themes such as tarot cards, boats, Formula 1 motor-racing or polo. It is manufactured in a limited series of 28.

The new models will be available in December at Damas Les Exclusive Boutiques located in Saks Fifth Avenue, Burjuman; Emirates Towers; Burj Al Arab; Mina Al Salam, and Mall of the Emirates.