ACI launches Niki Lauda Twin Towers with Live Dubai

As Platinum Sponsors of Live Dubai, ACI Real Estate chose UAE's 36th anniversary celebrations to formally launch UAE's first property development branded after an international sports legend. Niki Lauder himself will be present to mark the occasion at Live Dubai celebrations.

Robin Lohmann, Managing Director- ACI Real Estate, said: "Live Dubai 2007 is not merely a marketing event for us; it gives us a great platform to thank His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai for making the city a dynamic and compelling destination for investors and businessmen from all over the globe."

ACI Real Estate chose Niki Lauda, who drove a Ferrari to Formula1 World Championship victory, as the first brand ambassador for its development, the Niki Lauda Twin Towers. Located at Business Bay and due for completion in 2010, the Twin Towers boast 29 and 26 storeys each, including 4 floors of basement parking. Housing only offices, the Niki Lauda Twin Towers are perhaps the only office development that provides tenants leisure facilities such as two tennis courts, a state-of-the-art gymnasium and outdoor swimming pools, as well as prayer rooms. The development is being developed by Define Properties.

The launch of the Niki Lauda Twin Towers will be the first in a series of announcements of celebrity branded developments by ACI Real Estate, as two other properties, being endorsed by Michael Schumacher and Boris Becker, will be launched in the next few weeks.