Orange Mobile launches 'A7la'

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Notes and media contacts

For media inquiries:

Sofian Qurashi / Rana Kawalit
Polaris Public Relations
Phone Number: 556 1592
Fax Number: 556 1593

About Orange
Orange is the key brand of France Telecom Group, one of the world's leading telecommunications operators with over 153 million customers in 220 countries worldwide.

In June 2006, as part of France Telecom Group's integrated operator strategy to deliver simple convergent products, Orange became the single brand for mobile, internet and TV offers in France, the United Kingdom, the Netherlands and Spain, strengthening Orange's position as the number two mobile and internet services brand in Europe. In addition, Orange Business Services became the new banner for business communications solutions and services.

Since its launch in 1994 in the UK market, Orange has been synonymous with making mobile communications an intuitive part of everyday life. Today the home of Orange has become Paris following their acquisition by France Telecom in August 2000. However, Orange is widely perceived as a global international brand stretching across the world.

About Jordan Telecom Group
In 2000, France Telecom entered as a strategic partner and gradually increased its share in Jordan Telecom until it acquired 51% of shares to become the majority shareholder.

Jordan Telecom was first established in 1971 under the name 'Telecommunications Corporation,' which was then totally owned by the Jordanian government. In 1997 the corporation was privatized and became known as the Telecommunications Company, providing fixed line services.

Jordan Telecom Group decision was proclaimed in 2006 to integrate the fixed retail business unit, the mobile business unit, the internet and data business unit, the content business unit, and the wholesale business unit to be one giant integrated operator in Jordan.

The Jordan Group now serves more than 2.3 million subscribers with appropriate communication technologies, at affordable prices, and world-class service. The Jordan Telecom Group has started adopting mid of this year the Orange brand name for its services as part of a strategic plan aimed at providing the local market with world class services and products where it introduced its first milestone with the re-branding of Wanadoo; the Group's internet and data services business unit, into Orange, and then moved to the next phase by re-branding the fixed line services and finally the re-branding of its GSM operator into Orange.