ENOC offers an avalanche of prizes worth quarter of a million Dirhams

From November 25 to December 31, for a certain amount, purchases of non-fuel products and services from any of the selected 135 ENOC/EPPCO service stations in the UAE entitles customers to an Avalanche Ahead raffle ticket.

Weekly draw winners will get cash and gift prizes, plus the chance to compete in a race around Dubai to win the Avalanche, the newest luxury sport utility truck from General Motors. Customers also double their chances of winning by availing of ENOC/EPPCO car wash services.

On Avalanche Ahead day scheduled on January 3, 2008, the five weekly winners will compete in a race running through selected service stations, with each station requiring them to complete a specific challenging task. Clues, to be given at the end of each task, shall point teams towards their next destination. The first team to make it to the end of the race takes home the grand prize. The second and third placers will get tickets for two from KLM, whilst the fourth and fifth will win Dreamdays gift experiences.

"ENOC, together with its valued partners GM, Pepsi, du, Gillette and Davidoff Coffee, are pleased to offer the public this once in a lifetime opportunity to take part in one of the most unique, fun, and challenging promotions in the UAE," said Khalid Hadi, ENOC Group Brand and Marketing Manager. "Our Avalanche campaign ensures an incredible experience, along with incredible prizes."

Apart from the right to participate in the race, the weekly winners will each take home AED 5,000 worth of cash and ENOC/EPPCO CashPlus cards. The CashPlus cards can be used to buy any item - from fuel to food and grocery products, as well as car wash and quick oil change services - from ENOC/EPPCO service stations in the UAE. A bonus draw will also be held for the chance to win one Sony PlayStation3 each week of the campaign, courtesy of Pepsi.

"Pepsi is excited to be partners with ENOC in Avalanche Ahead", said Aya Solh, Consumer Marketing Manager, Dubai Refreshments Company. "Pepsi - Dubai Refreshments have been strategic partners with ENOC and EPPCO for a long time and we both have a strong commitment towards customer service and growth. We wish our partner every success."