Visa launches Dubai Shopping Festival promotion

The promotion offers three lucky families from Egypt the chance to travel to Dubai to experience the fun and festivities of the Dubai Shopping Festival (DSF) 2008.

DSF 2008 marks the 12th consecutive year for Visa as a key sponsor and preferred payment card for this event. DSF draws an increasing number of visitors from around the world and represents an annual retail, tourism, and cultural celebration. According to DSF, during the period from 2000 through 2007, total spending by DSF visitors has more than doubled from Dhs4.3 to Dhs10.2bn. The total number of visitors has simultaneously risen by 40% from 2.5 to 3.5 million.

Visa's promotion offers three lucky families from Egypt the fantastic opportunity to take part in this global extravaganza. The grand prizes cover costs for two adults and two children from each winning family to participate in DSF 2008. All cardholders need to do is simply make a purchase using their Visa or Visa Electron card during the eight-week promotion period. Every transaction (excluding ATM withdrawals) guarantees automatic entry into the draw.

"Visa is proud to be the official payment card of the Dubai Shopping Festival for the 12th year running. DSF enjoys wide popularity across the region and especially in Egypt so we're delighted to provide such unique opportunities to Egyptian families," said Tarek Elhousseiny, Vice President and General Manager of Visa Egypt and North and West Africa.

"This promotion helps Visa issuing banks in Egypt increase cardholder reliance on electronic payment tools for every day purchases. In addition, our long-term collaboration with DSF has encouraged cardholders to reap the convenience, security and, flexibility of electronic payments through fun and rewarding promotions."