He replaces dotMobi's CEO, Neil Edwards.
Buckley, also a MobHappy blogger and current EMEA Board member, was unanimously chosen to assume the position as Vice Chairman. Buckley will be taking an active role in fulfilling the MMA EMEA's charter to build a sustainable ecosystem for the mobile marketing industry in the EMEA region, while protecting the consumer experience. He has already begun fulfilling his role by leading the EMEA board meeting in Vienna last week.
"It's a great honour to be appointed to this position with the MMA. I look forward to taking an active role in growing the mobile marketing industry in EMEA as well as globally, and building the MMA's already fantastic work in the region," said Russell Buckley, European Managing Director, Admob.
Buckley will be working directly with Vodafone's Head of Mobile Advertising, Richard Saggers, who chairs the EMEA board. He commented, "Russell Buckley is a welcome addition to the team. We look forward to putting his expertise and knowledge to good use in the further development of the mobile marketing industry in the EMEA region."
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Russell Buckley elected as Vice-Chairman of Mobile Marketing Association's EMEA Chapter
- United Arab Emirates: Wednesday, December 05 - 2007 at 09:02
- PRESS RELEASE
The Mobile Marketing Association (MMA) which represents more than 500 companies across the mobile ecosystem, today announced the appointment of AdMob's European Managing Director Russell Buckley to the position of Vice Chairman of the Europe, Middle East and Africa (EMEA) Chapter.
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About the Mobile Marketing Association (MMA)The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. The 500+ global member companies include agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The Mobile Marketing Association's global headquarters are located in the United States and has representatives in over forty countries across the globe. It recently formed the Europe Middle East & Africa (EMEA) and Asia Pacific (APAC) divisions. The Latin American (LATAM) division will be launched in Q1-08.
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Anne-Birte Stensgaard, Senior News EditorWednesday, December 05 - 2007 at 09:02 UAE local time (GMT+4)
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