Abu Dhabi Tourism Authority to showcase Abu Dhabi's tourism potential at ILTM

Notes and media contacts

* The Abu Dhabi Tourism Authority (ADTA) was established in September 2004. It has wide ranging responsibilities for building and developing the emirate's tourism industry. These include; destination marketing; infrastructure and product development; and regulation and classification. A key role is to create synergy in the international promotion of Abu Dhabi through close coordination with the emirate's hotels, destination management companies, airlines and other public and private sector travel-related organizations. The authority has set a target of more than doubling annual visitor numbers from 1.35 million last year to over three million by 2015.
* Abu Dhabi has emerged as one of the world's most rapidly developing destinations in recent years following the government's decision to promote tourism as a key priority sector in its diversification strategy. Besides year-round sunshine, fine hotels and excellent facilities for leisure, sport, shopping and dining, the emirate offers an authentic taste of traditional Arabian culture and outstanding natural beauty, including vast tracts of spectacular unspoiled desert dunes, green oases and miles of pristine sandy beaches.
* Recent figures released by ADTA show that, in 2006, Abu Dhabi welcomed (Figures) overseas visitors compared to (figures) visitors in 2005 (a rise of (figure) per cent). ADTA anticipates (figures) visitors to the emirate by the end of 2007.
* World Travel Market is a business to business exhibition that brings together the world's various buyers and sellers from every sector of the industry on to one platform. Staged annually in London, World Travel Market provides a unique opportunity for the whole global travel trade industry to meet, network, negotiate, conduct business and stay abreast with the latest developments in the travel industry. A record breaking 46,945 travel industry professionals participated at WTM 2006 representing 202 countries and regions.

Abu Dhabi Tourism Authority
Our Vision:
"To be a leading tourism authority that is positioning the Emirate of Abu Dhabi as an outstanding, globally recognized, sustainable tourism destination, while enriching the lives of the Abu Dhabi community and visitors alike".'

Our Mission:
"To drive and support the development and promotion of tourism in Abu Dhabi efficiently, effectively and transparently in partnership with all our stakeholders while ensuring the highest quality standards".

Our Values:
Respect.
Pro-active.
Excellence with Integrity.
Leadership.
Teamwork.
Innovations.
Customer Focus.
Transparency.

For further information please contact:
Mr. Saeed H. Al Tanaiji
Tel. Off: 024181456