Wednesday, October 08 - 2008

Sorouh signs up with Mövenpick Hotels & Resorts

Sorouh Real Estate announced it has signed Mövenpick Hotels & Resort to manage and operate its boutique hotel in the city of Al Ain.

  • United Arab Emirates: Wednesday, December 05 - 2007 at 10:48
  • PRESS RELEASE


Mounir D. Haidar and Andreas Mattmüller.
Mounir D. Haidar and Andreas Mattmüller.

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This is Sorouh's first foray into the hotel development business and the announcement represents a landmark portfolio transition for the company already recognised as a developer of premium integrated lifestyle communities.

'We have great plans for the city of Al Ain, and we are pleased that our first hotel project is launched in this city. We are fully aware of the potential of Al Ain as a distinguished tourist destination and we are committed to contributing to the enhancement of the image of this great oasis', says Saeed Eid Al Ghafli, Chairman of Sorouh Real Estate PJSC.

Al Ghafli added,

'Mövenpick Hotels & Resorts have acquired an outstanding reputation as a leading hotel chain with high standards in the Middle East. We're very pleased to have the opportunity of partnering with this Swiss hotel group and to add a hotel development to our extensive portfolio.'



Located next to Jebel Hafeet, Mövenpick Resort and Spa Al Ain will overlook the Al Ain Town Centre and Oasis, as well as Al Ain Sports Club and Jebel Hafeet. Construction of the hotel is due to begin soon and the property will open for business at the end 2010.

The contemporary styled property will feature 230 modern and spaciously appointed rooms, suites and chalets which offer the ultimate in comfort, style and exclusivity while eight restaurants ensure that guests enjoy the very best culinary choices.

The city resort also boasts a wide range of facilities including an indoor and outdoor spa, gym, infinity pool, tennis courts and, a children's club for younger guests. In addition, the resort provides a multipurpose ballroom, four meeting rooms, a business centre, and several shopping boutiques making it an ideal venue for business executives and events of all kind.

Mövenpick Resort and Spa Al Ain is a welcome addition to Sorouh's already impressive portfolio of projects in Al Ain. Neighbouring developments include Al Oyoun Village - an ultra modern rental compound overlooking the spectacular Hafeet Mountain, and 456,000 sqft shopping mall, also developed by Sorouh, which will be a major retail and leisure destination, once complete.

Mövenpick Resort and Spa Al Ain is the first of several mid to high end hospitality properties planned for Abu Dhabi which complements Sorouh's vision of bringing communities to life in perfect balance and encompasses Sorouh's integrated lifestyle master developments.

'We see a great deal of potential in the United Arab Emirates and are looking to the future with confidence,' says Jean Gabriel Pérès, President & CEO Mövenpick Hotels & Resorts. 'With the Mövenpick Hotel Bur Dubai now outstandingly well established, a total of eleven new properties are currently under construction in the United Arab Emirates, eight of them in Dubai alone.'

'The city of Al Ain is an important part of our expansion plans in the UAE, where our intention is to complete a number of projects outside Dubai,' explained Andreas Mattmüller, Senior Vice President Mövenpick Hotels & Resorts Middle East & Asia. 'And we're delighted to have found such a strong partner in Sorouh Real Estate for this exceptional hotel.'




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Notes and media contacts

About Sorouh Real Estate P.J.S.C.

Abu Dhabi based Sorouh was established on June 26, 2005 with a capital of Dhs2.5bn. Today it is one of the largest real estate developers listed on the Abu Dhabi Securities Market with a market cap close to Dhs16bn. It is one of the most widely held issues with approximately 45,000 shareholders.

Sorouh's corporate vision is to 'bring communities to life in perfect balance.' Its real estate projects are master-planned and designed to meet all core needs of human wellbeing. Sorouh employs in excess of 150 highly qualified professionals operating in the field of master-planning and master-development.

Sorouh now has in excess of Dhs45bn of projects under development. These include:

Al Ghadeer, an oasis of easy living on the border between Abu Dhabi and Dubai. Expected to be home to over 18,000 people the 3million sq m site is a complete community featuring affordable homes yet offering easy access to the UAE's commercial centres airports and ports.

SHAMS Abu Dhabi, Sorouh's flagship project is an Dhs25bn landmark development on Reem Island. A complete new city of 55,000 residents, SHAMS Abu Dhabi will be a self sustaining city of canals and parks which integrates world-class master planning practices and extends the lush green of Abu Dhabi's landscape.

The Gate District on SHAMS Abu Dhabi is a cluster of 8 towers located at the entrance to SHAMS Abu Dhabi. Now architecturally renowned worldwide the AED 11Bn residential, office and retail development is designed as a gateway to the peninsula from Reem Island. The Gate District also includes the 74 storey Sky Tower which will be a pinnacle of luxury for its residential and commercial occupants when completed.

Sorouh is also developing the Golf Gardens overlooking the Abu Dhabi Championship Course, the Abu Dhabi Aviation Authority residential project, Al-Shamkha national housing project and the Tala Tower as well as Saraya on the Abu Dhabi Corniche.

For more information please contact:

Nancy Fetouh
Assistant Marketing Manager
Sorouh Real Estate P.J.S.C.
Tel: +971 2 444 0006
Fax: +971 2 444 0066

Or

Kaja Weller
Senior Account Executive
Hill & Knowlton
Tel.: +971 4 3344930 ext 620
Fax: +971 4 334 4923 /33
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Wednesday, December 05 - 2007 at 10:48 UAE local time (GMT+4)

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