Links of London opens flagship boutique in Dubai

The shop showcases a unique selection of luxury jewellery for men and women, watches, accessories and gifts that capture the essence of the well-loved English brand - elegant, whimsical, relevant and versatile. The exquisite pieces are crafted from sterling silver and 18kt gold and are hallmarked at the Assay Office, Goldsmiths Hall, in London or Edinburgh.

Speaking on the launch of the new boutique, Janet Jokat, Head of Retail, Links of London explained, "Over the last 17 years, Links of London has grown considerably and now has 55 retail outlets including Dubai and a network of high quality stockists worldwide. The brand has won numerous awards including the UK Jewellery Brand of the Year in 2005 and 2006, further giving assurance to our clients that every item that comes from our stores are only of the highest quality. Dubai has undoubtedly established itself as a major luxury destination and we are happy cater to its highly sophisticated market."

Tamjid Abdullah, Deputy Managing Director of Damas, the exclusive partner of Links of London in the Middle East enthused, "Our clientele in the region will definitely benefit from the wide range of style options Links of London is making available to them. This international brand is synonymous with contemporary elegance and superior craftsmanship and its continued success is brought about by its adherence to the strictest standards from design to production."

Once described as 'A clever brand that hits every marker,' Links of London is at the forefront of design, creating memorable jewellery collections such as Sirens, Lovestruck and Purity Pearl, which creatively blend diamonds and precious gems with 18kt gold and sterling silver. For men, the brand offers finely crafted rings, chain pendants, cuff links and other choice accessories to complement the sophisticated look.

Recently, Links of London has launched its first major Watch Collection which includes six watch families together with some exciting special edition gemstone pieces. All the watches are Swiss-made in sleek stainless steel cases with a sapphire crystal watch glass and generously sized crowns.

Links of London quickly established a reputation for beautifully crafted affordable luxury jewellery and gifts. The brand has earned the respect not only of its growing clientele but also other players in the luxury market.

Links of London - Dubai is conveniently located at the First Level, Wafi Retail Extension.