Hussein Murad, Sales & Marketing director, Ford Middle East, said: "We have an important success story to tell our fleet customers: that Ford Motor Company is on a quality roll. Changes to the company's product development, manufacturing and quality processes have further boosted vehicle quality, putting Ford on par with the best in the business. And what better way of doing this than by inviting our key partners to come and experience our award winning new models first-hand."
The event previewed the 2008 Ford, Lincoln and Mercury product portfolio including the all-new Mondeo, Ford Five Hundred, Lincoln MKZ and Mercury Milan and Montego.
Murad added: "Our product-led drive keeps going strong for 2008 with the new models we introduced during the Motor Show.
"Improvements in the quality, engineering, design, safety and standard features increase the longevity and residual value of our products, which continue to receive quality and safety recognitions. Add that to the dedicated customer-focused efforts our dealers are aggressively implementing throughout the region, and you have our success formula with our fleet business."
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Ford gears to drive regional fleet growth
- United Arab Emirates: Wednesday, December 05 - 2007 at 13:57
- PRESS RELEASE
More than 100 key fleet customers and Ford dealer representatives had a chance to get behind the wheel of the Ford, Lincoln and Mercury product lineup for 2008, at Ford Middle East's Fleet preview event during the Middle East International Motor Show.
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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company's core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com.
Ford Motor Company's history in the Middle East goes back to nearly 60 years. The company's local importer-dealers operate more than 55 facilities in the region and directly employ over 4,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.
Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered $600,000 in grants to over 75 Middle Eastern environmental projects since 2000. For more information, please visit www.ford-environmentalgrants.com.
Posted by Lara Lynn Golden, News EditorWednesday, December 05 - 2007 at 13:57 UAE local time (GMT+4)
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