Algosaibi Information Systems and Sage hold CRM seminar

The seminar featured Michael Walters, CRM expert and veteran, discussing the emerging trends and opportunities and best practices in the CRM industry.

The theme of the event was 'CRM for Manufacturing and distribution companies' .The half -a -day event which witnessed a series of presentations also gave the attendees the chance to gain insights into the CRM product Saleslogix from SAGE , through demos and presentations held by the AGIS Team.

Michael Walters, Managing Director of True Integrated Marketing and the lead speaker for the event, shared his thoughts on customer-centricity, the need for 360 degree view of customers espoused by CRM and the business benefits which are expected to be delivered by CRM systems in terms of revenue, costs and competititive advantage.

"CRM delivers lifetime values and manufacturers and trading organizations can build lasting relationship their customers and maximize their profitability by implementing effectively the right CRM systems. A three-dimensional view of Customer segments that you serve, products that you sell and the channels through which you distribute will aid you better in the decision-making processes and in differentiating yourself from the competition."

The interactive session focused on the expectations of the manufacturing companies in migrating to CRM, and discussed the key challenges faced by them while going in for a CRM implementation. In support of the technology investments and ROI, the audience were taken through the success story of Sayga, Flour mill and distribution company belonging to the largest trading group in Sudan. Sayga is using Saleslogix CRM implemented by Algosaibi Information Systems for maximizing customer retention and market penetration.

While presenting his views on CRM expertise, Mr. Walters highlighted the significance of CMAT or Customer Management Assessment tool that helps organizations in making an objective assessment of the way they engage with the customers. CMAT is supported by a methodology, software toolset, best practice knowledge library and benchmark database that extends to over 650 assessments.

"In practice, there are organizations in banking and finance, retail, services sector, automotive, Insurance and Aviation that have successfully fine-tuned their CRM approach using CMAT. Excellence in customer management is a key business performance driver and the adoption and implementation of customer management principles will generate significant value and boost profitability through customer retention and loyalty", concluded Mr. Walters.

Mr. Ayad Algosaibi,Managing Director of Algosaibi Information Systems, commented on the occasion, "It's a delight for us to sponsor such informative seminars and work collaboratively with Sage in building increased awareness on CRM and in revealing the potential opportunities in store for organizations, which are willing to invest in customer relationship management systems. And we believe that these forums will help local businesses to learn how they can integrate CRM with their existing IT systems and make an intelligent decision in deciding on CRM systems, specific to their requirements".

"Saleslogix is a winning CRM solution for a variety of businesses and helps organizations in creating customer satisfaction and customer commitment to their brand. It allows them to compete successfully in the marketplace by enabling access to customer information easily, selling more to current and prospective clients, promoting faster decision making, generating indefinable return on investment, securing data and transactions, and connecting well with the prevailing IT and business systems", observed Bijoy Chandrabalan, Key Account manager, CRM, AGIS.

Mr.Marc Van der Ven, Managing Director of Sage Software Middle East said," We welcome such initiatives from AGIS in promoting Saleslogix and in extending the value and reach of our CRM offering to a broader base of clients in the region. AGIS has built a commendable track record of CRM implementations, which reflect on their commitment to customer success, expertise in CRM domain and the mutual strength of our partnership".