Philips launches LivingColors LED lamp in the Middle East

It allows you to alter the color of the light in your home, so that you can adapt the lighting to your circumstances and create the atmosphere of your choice.

LivingColors can display an infinite range of colors. By choosing a particular lighting effect inside your home you can change the atmosphere so that it matches your mood and suits the occasion. The emotion that a light color evokes is dependent on personal taste. Blue light creates a cool, serene atmosphere for many people, while for others the same color can provide warmth and a more intimate setting.

The characteristics of light can have a particular effect on the atmosphere in a room. LivingColors appeals to the heart rather than to the head. You can use lighting to create the right atmosphere when watching television, for a romantic dinner or for visits by friends.

Interior reflects personality

"Living Colors caters to people's ever-growing interest in self-expression. The interior of your home increasingly says something about your personality, just as clothing does," commented D.P. Smedema, General Manager Philips Lighting Middle East.

People are also seeking a better balance between work and private life. The home is a place where they can relax and recharge their batteries, both on their own and with family and friends. The home acts as a kind of refuge, or place for enjoyment, Mr. Smedena added.

The advanced remote control makes LivingColors simple to use. The dimmer enables the user to adjust the intensity of the light. The new lamps are designed with LEDs. Consequently, they last longer and consume less energy. The small size of LivingColors makes it really inconspicuous. It can be aimed at a wall or at a corner of a room, high or low and at any angle, lighting up the room in any color and at any intensity you like.