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Paspaley evokes subtle elegance with 'Paradis'

  • United Arab Emirates: Sunday, December 09 - 2007 at 13:22
  • PRESS RELEASE

Paspaley, the pearling pioneer par excellence unveils the most poetic of its renditions - Paradis.

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  • Paradis from Paspaley.
    Paradis from Paspaley.
Inspired by the charm of petals floating in a summer breeze, the design house offers a tasteful array of drop earrings, bracelets, pendants, necklaces, rings and centerpieces in a symphony of gold, platinum, diamonds and sapphires, presided over by majestic South Sea pearls.

"Paradis is a collection that is light and airy, evoking the beauty of a petal lifted by the breeze and twirling around carefree. It is sure to appeal to today's carefree and independent women. Paradis pieces can be worn as both day and evening accents displaying Paspaley's design prowess,"


says Tawhid Abdullah, Managing Director of Damas.

Taking a single petal of yellow gold and curling it ever so slightly, Paspaley tosses it up in the air and watches it alight as the charming design of a drop earring of South Sea pearl and white diamonds. It then encrusts diamonds or pink sapphires on a leaf of platinum or yellow gold and suspends it on a long and delicate link that sparkles with diamonds and is held in place by a single South Sea pearl, offering its wearer a spread of choices for different moods and occasions.

Likewise, it catches a petal in motion and transforms it into a pendant holding a single South Sea pearl on a delicate chain which makes a perfect daytime accessory. This very petal then tantalizes as the bewitching centerpiece on a strand of orb-like South Sea pearls that you'll treasure as evening accompaniment for your gown.

For those clamoring fingers that demand adornment from Paradis, the petal then perches on a band of white or yellow gold, nestling in its fold a single keshi pearl! The petal motif then travels down an elegant long chain, holding South Sea pearls and as part of a very bewitching bracelet.

Paspaley takes a single petal in motion and through a choice selection of precious materials, brings about an exciting play of form and light. In the process the design house captures the beauty of a moment we've often watched - the languid charm of a petal lifted up by the breeze and suspended in the air, twirling and fluttering down ever so gently to alight and rest. Paradis' exquisitely crafted jewels breathe a spirit of freedom, a moment in time when one is totally free of cares.

The new Paradis collection is available at Paspaley's exclusive boutiques in Dubai.
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Notes and media contacts

About Paspaley:

Paspaley is the world's leading South Sea pearl company, growing the finest quality pearls in the world.

Behind the simplicity and singular beauty of Paspaley South Sea pearls is a journey that began more than 70 years ago on the remote and unspoiled coastline of northern Australia.

Paspaley's involvement in pearling dates back to 1935 when Nicholas Paspaley's father, Nicholas Paspaley Senior MBE, first collected mother-of-pearl shell in Australia's northern waters. He established a family concern that has evolved to become the world's leading South Sea pearling company. Paspaley is still proudly family-owned and operated.

Paspaley nurtures its pearls on a remote network of over 20 farms, stretching more than 2500km across the pristine waters off the northwest coast of Australia - about the same distance as London to Moscow.

Paspaley's pioneering techniques have been widely acknowledged as world's best practice, positioning the company name at the forefront of the pearling industry.

Consistent quality and supply are the hallmarks of Paspaley - a reputation achieved only through an unwavering commitment to the pursuit of excellence and the principles of quality.

These standards have ensured Paspaley South Sea pearls are much sought after by the world's leading jewellery houses and has made the Paspaley name synonymous with the most beautiful pearls in the world.

For more information, please contact:
THE IDEA AGENCY PR DEPARTMENT
Tel: 04-3434424 Fax: 04-3434305

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