Preparations underway for fifth annual Coca Cola Environmental Treasure Hunt

Preparations are already underway for the event which aims to raise public awareness of such a worthy cause. Following the success of previous Environmental Treasure Hunts which raised awareness of environmental issues, the Company has chosen to support the same cause but with a different focus: a 'Greener Bahrain'.

Activities for this event are designed to steer people towards the path of a cleaner and greener Bahrain, such as previous visits to some beaches where a total of 3000 bags of garbage were collected, and other beaches where more than 400 trees were planted.

'Through the Treasure Hunt, we aim to raise the awareness of the people in Bahrain about environmental problems such as water shortages, pollution, reclamation of land and its effect on marine life, beach pollution, and desertification, to name a few' explained Amer Ahmed, Public Affairs & Communication Manager, The Coca-Cola Export Corporation - Bahrain.

'Coca Cola (Bahrain) is deeply committed towards its social responsibilities. Protecting the environment is an issue we take very seriously and actively encourage the same commitment from our customers, employees and suppliers,' Ahmed concluded.

Mr. Zakariya Khonji, Public Relations and Environment Media Head, the Commission, thanked Coca Cola for their continuous support 'I applaud Coca Cola for their initiative in environmental awareness and education, and the key role they are playing in changing the environmental behaviour of the community. As a leading company, they exemplify corporate responsibility.'

'It is very important to educate Bahrain on recycling as we have not yet reached the optimum level of consciousness in recycling and reusing,' Khonji added.

'Five thousand years ago, Bahrain was an amazing oasis with more than 1.5m palm trees in the midst of an extraordinarily dry environment, making it a marvel! Let's try to make Bahrain 'The Island of a million palm trees' once again!' Mr. Khonji urged.

'It gives me immense pride to organize this event which is meant to enhance environment consciousness among all sections of Bahrain. A big change can happen only when everyone is involved closely and everyone feels it from within. Treasure Hunt, attempts to reach out to everyone in Bahrain through a series of interesting workshops and competitions that we conduct even before the main day, explained Zahra'a Taher, Managing Director, EVENTSCOM.

'In the past, the participation has been very encouraging and we hope to be even more involving, this year.' Taher added.

Teams will simultaneously be competing to solve clues, leading them along a pre-determined map route to a wide spectrum of locations, whilst being monitored by Traffic Police to ensure they adhere to the laws of the road and speed limits. In addition to this, there will be a variety of supporting events leading up to the big day, all of which will be open to the public.

The first Treasure Hunt in 2003 promoted road safety and driving ethics.