Dubai International Jewellery Week all set to unveil a 3 show spectacular

The show's new format will feature three sparkling events - Areeq Dubai, Jewellery Collections Dubai and Jewellery Trade Dubai, each one catering to a specific target audience.
The biggest names in the jewellery industry, over 400 in all from across 25 countries, will descend at Dubai International Convention and Exhibition Centre from 11-15 December for this 5 day extravaganza.

'The show has grown from strength to strength over the years and this year's edition will be a reflection of how far the industry and the event has progressed,' said Mr. Helal Saeed Al Marri, Director General of Dubai World Trade Centre, the show's organiser. 'The strategic positioning of these three jewellery events will provide traders and visitors with tremendous synergy and benefits exclusive to Dubai International Jewellery Week.'

'Furthermore the association of Dubai International Jewellery Week with the world's most exclusive brands and elite retailers marks the beginning of a strategic and successful partnership for the industry.' he added.
The jewellery market of UAE is worth $6.13 billion, second biggest in the region after Saudi Arabia. The regional represents 14% of the global jewellery market of $146bn.
Saudi Arabia accounts for 45% of the $20.5bn Middle East jewellery trade, while the UAE has a 30% share.

For those with a penchant for the finest things that money can buy, the ultra-luxurious Areeq Dubai is the place to be. The most exquisite jewellery and timepiece houses in the world will showcase their latest and best at this high-end event. In line with its exclusivity, Areeq Dubai will have an invitee-only Private Preview at Sheikh Rashid Hall on 12 December, where the crème-de-la-crème will get a first-hand glimpse of what lies in store. Invitees to the Private Preview will have a once-in-a-lifetime opportunity to bid for a stunning creation by the exquisite Gianfranco Ferre Fashion House. Valued at $1.3m, this 300 carat jewel studded top carries more than 900 stunning diamonds mounted in white gold. First seen at the prestigious Milan Fashion Week, this will be the first time this masterpiece is unveiled in the Middle East, and one lucky guest may actually have the chance to own it for good, through a silent auction taking place throughout the show. Valet parking will be provided courtesy of Visa International for all guests during the Private Preview to ensure a truly VIP visit.

This exclusive event, which has Fashion TV Arabia as its Official TV Channel and Harpers Bazaar and L'Officiel as its Official Magazine, offers guests the most exquisite creations in the world, including collections from Adler, Beaudry, Daniel K, Boucheron, Baume & Mercier, Chopard, Damiani, Roberto Coin, Harry Winston, Henry Dunay, Jacob & Co, MikiMoto, Tiffany & Co and Ulysse Nardin amongst others.

Besides their timeless classics, many exhibitors will unveil their new collections at the show, giving visitors the chance to be the privileged few to own these exclusive pieces. To add to the excitement, one truly lucky visitor may also walk away with a Dubai Diamond Cut from Dhamani Jewellers on each day of the event. An intimate fashion show featuring models displaying the exclusive international Damas range will take place at Areeq Dubai at 5:30 pm and 8:30 pm on 13 & 14 of December. Visitors to the Nespresso Lounge will be able to indulge in designer coffee blends provided by Nespresso.

Jewellery Collections Dubai, Dubai's ultimate jewellery retail event, will feature an extensive showcase of stunning jewellery and timepieces from across the globe. Handpicked selections from exotic jewellery markets including, Hong Kong, India, Italy, Korea, Lebanon, Pakistan, Thailand, Turkey and Taiwan will be on display at the national pavilions, besides numerous other exhibitors to suit everyone's discerning taste and budget. Hong Kong is the shows largest pavilion and Pakistan is a first time participant at the show.

A star attraction at the show is the stunning Rainbow Collection by owner Mr Eddy Elzas. The Rainbow Collection is the world's largest collection of 300 intense coloured diamonds in a melange of colours and shapes ranging from the more traditional round brilliants, pears, marquises and emerald cuts to triangles, crosses and horses' heads. The collection will be unveiled for the first time in the UAE at the show and visitors can view the collection at the International Diamond Laboratories (IDL) stand. IDL is giving the chance for a lucky visitor to win a fancy coloured diamond everyday. Al Masaood, Dhamani, Damas, Forever Jewels, Pure Gold, Rosy Blue, Samra, Thamina and many more make up the exhibitor profile at this all-encompassing event.

Jewellery Trade Dubai, the only 'trade' watch and jewellery event in the region, will be an event which should not be missed by anyone associated to this lucrative industry. It's a golden opportunity for serious buyers and industry players to conduct real business and network with industry peers, fellow traders, manufacturers and suppliers from the Gulf, North Africa, India and beyond.

A series of informative seminars will take place on the 12 December at Hall 4, visitors can learn about various hot topics in the industry from leading high profile speakers including Mr. Peter Meeus from International Diamond Laboratories, Mr. Yves Kerremans from HRD Antwerp, Mr. Russell Shor, Senior Industry Analyst from Gemological Institute of America, Mr. Francesco Natale from the International Gemological Institute, Mr. Youri Steverlynck from the Dubai Diamond Exchange, and Mr. Moaz Barakat, Managing Director of the World Gold Council to name a few. The topics being covered throughout the event will be of immense value to trade visitors from all areas of the industry.

The range of topics will touch upon new products, marketing jewellery as an everyday fashion item, new laboratory procedures, emerging markets, marketing trends and lots more. Established industry-specific organisations like the Dubai Diamond Exchange, the International Diamond Laboratories and the Dubai Multi Commodities Centre will use the show to announce a series of new masterplans and landmark projects designed to further bolster this lucrative industry.