Ducab offers 9% more length of building wires for same price

Buying a 100-metre coil of Ducab building wires means having 9% more length than what you get from the old packaging of 100 yards coil but at the same price. The unique offer, which is the first of its kind in the region, reflects Ducab's commitment to remain innovative in its products by providing the best services to its clients in the UAE, and those in the Middle East and North Africa, thus attaining more customer satisfaction.

Commenting on the new development, Ducab Managing Director, Mr. Andrew Shaw, said: "Ducab is a pacesetter in the Gulf and Middle East region, offering of longer building wires at the same old price of the old yard measurment system. Unlike its peers who sell building wires using the yard measurment system, Ducab now offers its product in metric system, therefore giving for free 9% longer building wires of high quality without any increase in price."

He added: "Ducab remains committed to its customers' satisfaction. The company always tries to offer and to innovate something new. That is how we come up with this new offer of longer building wires for same price to maximise the benefit for our clientele."

Mr. Shaw pointed out that his outfit is always working to increase its production of various types of cables. He said the company, which has so far invested about Dhs660m in its businesses, is targeting 50% increase in production at its Abu Dhabi and Dubai industries, adding that Ducab is committed to supplying industrialists with the latest equipment for the production of new electric cable products to boost the UAE's status as a regional hub for industrial excellence.