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Friday, November 13 - 2009

Automobile industry target Saudi women

  • Saudi Arabia: Tuesday, December 11 - 2007 at 08:36

Industry figures at the Riyadh Motor Show 2008 this week said they are seeing an increase in profits from women owning cars, even if they need chauffeurs to drive them, reported Reuters. Saudi Arabia, which imposes a strict version of Islamic law, is the only country in the world where women are banned from driving. Religious authorities say allowing women to drive would lead to gender-mixing and take women away from their role as mothers.

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Despite the driving ban, more and more Saudi women are buying cars and manufacturers are responding to the trend, said Ali Alshihri of Toyota, citing the Camry, Aurion and Avalon as women's favorites.

Car ownership by women rose 60 per cent from 2003 to 2006, according to figures published by state oil firm Saudi Aramco this year.

It said 75,522 women owned 120,334 vehicles by the end of 2006. Some residents believe the rising sales could create more pressure on the authorities to allow women to drive.
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