During the month of December, in key outlets across the GCC, consumers can purchase brushes by Oral-B, the brand more dentists use themselves worldwide, and tubes of Crest toothpaste at reduced prices.
"From in school campaigns to community initiatives with the Ministry of Health to in-store promotions, Oral-B and Crest continuously promote oral hygiene awareness for the entire family," commented Salma Massoud, Brand Manager Procter & Gamble for Oral Care, Arabian Peninsula.
"We encourage mothers to promote a good oral care regimen with their children from a young age and provide them with clinically superior products in the fight against cavities which has been deemed by the recent FDI conference as a key challenge for the region."
Follow the 3 easy steps to stop cavities: Step 1- Use a fluoride toothpaste from Crest, no better cavity protection. Step 2 - Brush twice daily for 2 mins with an Oral-B toothbrush, the brand more dentists recommend and use themselves. Step 3- Visit your dentist every 6 months. Oral-B and Crest make your family and you smile with confidence. Visit us in store during December to benefit from the promotional offers.
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Oral-B and Crest launch in-store offers
- United Arab Emirates: Tuesday, December 11 - 2007 at 09:48
- PRESS RELEASE
As part of their long-term commitment to promote good oral hygiene practices, Oral-B and Crest have launched a month long in-store celebration with special promotional offers to encourage the public to care for their oral hygiene at the best possible price.
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Notes and media contacts
Oral-B Middle EastPublic Relations
Contact: Demy Georgakis
PO Box 19791
Dubai, United Arab Emirates
Tel: 009714 3304030 Ext: 422
Fax: 009714 3304031
ABOUT ORAL-B
The Oral-B brand is a worldwide leader in the $5bn oral care market. Part of the Procter and Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centres and dental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists and consumers than any other brand in the U.S. and many international markets.
ABOUT PROCTER & GAMBLE (NYSE:PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Posted by Lara Lynn Golden, News EditorTuesday, December 11 - 2007 at 09:48 UAE local time (GMT+4)
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