Ducati names Alfardan Motorcycles Centre as its Most Improved Dealer for 2007

The announcement was made in Milano, Italy, during the "Winning Again Importer Conference" attended by over sixty Ducati importers from around the globe.

Through "Winning Again Importer Conference", Ducati Motor Holding honours its top performing dealers, who have shown a sustained and outstanding business growth. It also rewards partners who are driven by an unfaltering commitment to bolster the brand's heritage, corporate values and brand philosophy while meeting expectations, plans and vision.

An award was presented by Mr. Gabriele Del Torchio, Ducati Chief Executive Officer and Mr. Brad Hagi, Distributor Sales Director to Mr. Robert Zarzour, Director of Motorcycles and Lifestyles, Alfardan Motorcycles Centre.

Mr. Omar Alfardan, President of Alfardan Automobiles said: "Standing on the threshold of further business expansion and development plans for 2008, we commemorate the year with a prominent accomplishment, that demonstrates our combined efforts to attest Alfardan Motorcycles Centre's record success. Once and again, we are proud to be associated with Ducati, a partner with whom we share similar ambitions."

Alfardan Automobiles was named the exclusive importer for Ducati in Qatar on March 1st, 2006 owing to the company's focus on premium lifestyle products and services. Alfardan Motorcycles Centre was initiated in November 2006 resulting in a stupendous growth rate in motorcycles' demand in the local market.

Mr. Gabriele Del Torchio said: "I congratulate Alfardan Motorcycles Centre on this illustrious accomplishment, which is one of the most noted milestones we've witnessed this year. In allying for success, Ducati looks for businesses that share similar objectives, brand promise and vision and Alfardan Motorcycles Centre portrays that. In a little over eighteen months, their team was able to top our global success charts, which make us equally proud, to have them as our partners."

In his turn, Mr. Robert Zarzour commented: "First and foremost, I would like to congratulate Alfardan Motorcycles Centre's team who has committed the necessary time, energy and expertise to make this happen in a very short period of time. Our team and its efforts to exceed all expectations has always been at the core of us being recognized for top performance and aligned with landmark remunerations. We recorded impressive sales growth this year and we are heading towards brighter results for 2008, supported by the world's premium motorcycles' brand, Ducati, a brand we are honoured to partner with."

Alfardan Motorcycles Centre has been earmarked by astounding sales hits, since inception, owing to the relentless efforts of its team and the solid vision of the Group's leaders. Providing its prestigious customers' base with excellent experiences, products and services, Alfardan Motorcycles Centre asserted its superior stature in the local market.

Alfardan Motorcycles Centre has recently unveiled for the first time in the Middle East Ducati Desmosedici 16 RR, the world's first ever road-going replica MotoGP drawing immense appraisal from the motorcycles' community.