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Thursday, November 12 - 2009

ViewSonic leads the way by making Big & Wide flat panel LCDs more affordable

  • United Arab Emirates: Wednesday, December 12 - 2007 at 11:01
  • PRESS RELEASE

ViewSonic Corporation, a leading global provider of visual display products, is making 22 inch LCD desktop displays more affordable across the Middle East region to reflect the changing standards of the industry as customers increasingly adopt the 'Big & Wide' desktop format.

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  • Aaron Fright, Regional Director, ViewSonic Middle East.
    Aaron Fright, Regional Director, ViewSonic Middle East.
"The increased expansion on production lines cutting efficiency has led to increased output on Wider and Bigger LCD panels," explained Aaron Fright, Regional Director, ViewSonic Middle East. "On this basis ViewSonic is harnessing this efficiency and directly passing this trend faster than other vendors onto the end-user, rapidly making Bigger and Wider displays the de facto standard. This increased adoption is stimulating continued LCD market growth across the region".

"As part of our BIG & WIDE campaign initiatives we are giving users an opportunity to be part of the biggest and most recent trend in the display industry by creating lowest-ever price points to reflect the market demand for 22 inch monitors" said Fright.

"Businesses and consumers across the Middle East need versatile, yet high-quality options for the multitude of applications they deal with on a day-to-day basis," continued Fright, "With these affordable and larger LCD options, customers don't have to give up quality and clarity because of budget constraints."

The promotion is part of ViewSonic's BIG & WIDE campaign and celebrates ViewSonic's worldwide position, leading the way in the latest big & wide display trend. More than ever before, users in the Middle East are buying bigger desktop displays, taking advantage of increased screen real estate, and with majority of digital rich media content now being produced in wide format, users are turning their backs on the traditional 4:3 aspect ratio displays, and opting to go wide with the 16:10 ratio displays.

In addition to breakthrough prices, excellent picture quality and a thin, stylized design, ViewSonic LCDs feature multiple inputs to provide users with a number of connectivity options. All models are PC and Mac compatible, have high response times and optimum resolutions of 1680 x 1050 (WSXGA).

During this promotion period ViewSonic is promoting the following 4 stylish models of high performance from their 22" LCD range:
VA2216W, VX2235WM, VX2245WM and VX2255WMB

Backed by a 3 year limited warranty on parts, labour and backlight, ViewSonic's range of 22 inch LCD displays can be found across the UAE in the following Power Retailer Partners: Emax, Sharaf DG, CompuMe and Virgin Megastores.
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Notes and media contacts

About ViewSonic
ViewSonic Corporation is a leading global provider of visual display products. ViewSonic develops markets and supports a broad range of innovative products including LCD monitors, LCD TVs, projectors, digital signage displays and other display products. For further information, please contact ViewSonic Middle East & Africa at Tel: +971-4-881-1871.

For further information contact:

Rachel Watts
The Portsmouth Group
Tel: +9714 369 3575

This press release contains certain forward-looking statements based on current expectations, forecasts and assumptions that involve risks and uncertainties, as well as assumptions that if they do not fully materialize or prove incorrect, could cause ViewSonic's results to differ materially from those expressed or implied by such forward-looking statements. Such forward-looking statements include statements regarding ViewSonic's expectations, beliefs, intentions or strategies regarding the sale of our visual display products in the Middle East and other statements that can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. The risks and uncertainties that could cause ViewSonic's results to differ materially from those expressed or implied by such forward-looking statements include the growth of the market for visual displays in the Middle East in general and for ViewSonic's visual display products in particular; and other risks and uncertainties described more fully in ViewSonic's reports filed with the U.S. Securities and Exchange Commission. These statements are based on information available to ViewSonic as of the date hereof and ViewSonic assumes no obligation to update the forward-looking statements included in this press release, whether as a result of new information, future events or otherwise.

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