Etisalat and Virgin Megastore partnership reaches higher with unique fashion event

The unique fashion event was a welcome visual demonstration for invitees, shoppers and onlookers as the models' performance showcased the value of the partnership between the telecommunications giant and the global entertainment leader.

Each act represented one of the many services available in store as part of the Reach Entertainment partnership between Etisalat and Virgin Megastore.

Essa Al Haddad, Chief Marketing Officer, Etisalat, said: "Virgin Megastore visitors will stay updated on our new products, services and rewards schemes and tonight we wanted to give our customers an entertaining representation of this partnership."

"Fashion is of interest to everyone, and just as we are committed to bringing our customers the most relevant services and products, we believe the fashion event emphasizes and encapsulates the best of what both of our brands have to offer."

Etisalat livened up the evening with innovative demonstrations of some of its services that are especially appealing to its customers. Etisalat's MobileCam enables customers with 3G phones to access the camera from their phones, view live broadcasts, and even have 2-way voice communications. 3G customers can also access high-speed Internet from their PCs or laptops through Etisalat's High Speed Data USB Modem.

The Mobile TV service from Etisalat, which already is a huge hit with subscribers and is considered the most successful implementation of the service in the region, was also on display; visitors learned how to set up the service and access the 15 channels offered on their 3G mobiles. The BlackBerry service for individuals enables customers to access their emails such as Yahoo, Hotmail and Gmail, and equips them with a world-standard device for personal organizing and data access.

The embodiment of Reach Entertainment came to life at Virgin Megastore, attracting many, including the Dubai-based band 'Abri' who performed as part of the interactive fashion event. The event helped to show the range of experiences offered to customers when they come to Virgin Megastore as Marketing Manager, Elie El Massih explained.

"Tonight is a continuation of our celebrations since our link-up with Etisalat in September. We are both very connected brands when it comes to our consumers and both Virgin Megastore and Etisalat reflect the vitality of our consumer base.

"The fashion event was a genuine extension of this vitality and, simultaneously a unique way to demonstrate what is on offer when customers enter our stores. Etisalat has its wide range of innovative communications solutions and Virgin Megastore continues to provide the best entertainment in the region, both under one roof."

The partnership's slogan, Reach Entertainment, explains the fusion between the two brands. Etisalat can now allow its customers to continue to 'reach' with services on offer in Virgin Megastore and 'entertainment' has long been the expertise of the latter.

Essa Al Haddad says that Etisalat has performed well in many areas of mobile technology by launching new services, constantly enhancing existing services, and introducing value added services to individual and business customers alike.

The Virgin Megastore and Etisalat fashion event was a resounding success with an array of colours, designs and entertainment on show. However, this is not the first entertaining event to have happened as a result of the partnership. In October, Virgin Megastore and Etisalat customers got the chance to win an AED 10,000 one minute shopping spree in-store with products such as laptops being snapped by lucky participants and Virgin Megastore's Middle East Marketing Manager promises more.

"This is not just about promotion but a partnership that brings a bit of joy to both brand's customers. I can't say anymore at the moment but you can expect more of these types of events at Virgin Megastore," adds El Massih.