Monday, September 08 - 2008

du to connect in-flight passengers with new AeroMobile system

du, UAE's new telecom operator, signed an International Roaming Agreement with AeroMobile, a pioneering provider of mobile phone services to airlines, to bring in-flight connectivity to its mobile users.

  • United Arab Emirates: Sunday, December 16 - 2007 at 07:11
  • PRESS RELEASE



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The agreement is in line with du's commitment to offer innovative and convenient communication services to its users.

du's AeroMobile services will be launched by early 2008 in the initial launch phase with multiple airlines offering the service by the end of 2008.

UK-based AeroMobile offers passengers in-flight access to their du mobile phones and PDAs. Designed to enable mobile phones to operate at minimum power level, the system has no impact on any of the aircraft systems or subsystems.

Osman Sultan, CEO, du, said: 'We understand customers would like to stay connected with their family members, friends and business associates even while air borne. With the introduction of this exciting new service, du will add comfort and value to customers through state-of-the-art communication modes.'

AeroMobile will enable customers to use their handsets the same way as when travelling abroad. By simply switching on their mobile phone, passengers can instantly start making and receiving calls in addition to sending and receiving text messages.

Mobile phones must be international roaming enabled. The service requires no additional subscription. Once service is operational, regular roaming rates will apply to call and text messages charges.




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Notes and media contacts

About du
du, the new telecommunications company in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du's retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40% owned by the UAE Federal Government, 20% by Mubadala Development Company, 20% by TECOM Investments and 20% by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

du was recognised as the 'Best Brand' for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.

For further information on du, please call:

Luma Jasim
Director, PR and media relations
du
Tel: +971 4 362 2134
Fax: +971 4 360 4440
Mobile: +971 55 552 6759
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Sunday, December 16 - 2007 at 07:11 UAE local time (GMT+4)

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