Dubai Knowledge Village hosts strategic marketing seminar for senior managers

A quarterly networking event, the DKV Breakfast Club meetings bring together top decision makers from diverse business sectors, as well as professionals and experts based in Dubai Knowledge Village, to discuss current business issues, share industry specific knowledge and best practices. Two of DKV's business partners are selected to lead every Breakfast Club gathering, along with an external industry representative.

Held at the Godolphin Ballroom of the Emirates Towers, the workshop featured a case study presented by Patrick Weber, Director of Sales and Marketing, Taghleef Industries, detailing the company's success story. Taghleef Industries, specialists in BOPP films, CPP films and PET films used in packaging and labeling applications, is one of the largest manufacturers in the world.

Shadi Banna, Managing Director - Potential, chaired the event, while Omar Shamma, Managing Director - Third Eye FZ LLC, directed a presentation on 'Value Innovation' Marketing Strategies.

Third Eye offers the latest and most comprehensive consultancy facilities in the region for B2B product and service markets, while Potential provides cutting edge management consultancy services through leadership coaching.

Dr. Ayoub Kazim, Executive Director, Dubai Knowledge Village and Dubai International Academic City, said: 'Networking is key to fostering beneficial relationships and knowledge sharing. As the fastest growing association of decision makers in the UAE, the Dubai Knowledge Village Breakfast Club aims to promote best practices in diverse industries.'

'This seminar clarified the role of marketing alongside other principal business functions. While highlighting world class marketing processes, it particularly focused on transforming long term strategies into short term tactical solutions.'

Hasan Makansi, Head of Partner Development, Dubai Knowledge Village, said: 'Through the interactive sessions, participants tapped into the marketing expertise of these seasoned professionals and received useful tips on better positioning their businesses and products. Since local companies operate not only in the UAE, but in the wider GCC, MENA and South Asia regions, acquisition of such expertise has gained vital importance.

'In our focus to assist companies raise the bar on performance excellence, the DKV Breakfast Club serves a platform for the corporate sector to share knowledge and best practices. We are confident this initiative will contribute significantly to Dubai's move into a knowledge-based economy.'

The seminar, attended by representatives of German businesses and companies from the GCC region, also focused on the increasingly competitive environment in Dubai's commercial landscape.

Dubai Knowledge Village is the world's only free zone dedicated to professional training. It is home to over 400 professional training centres specialized in human resource development, human resource management, professional testing, as well as management training and consultancy services.