Viola Communications launches V Final Cut for TV and film production

The announcement was made at a press conference held at Burj Al Arab in Dubai.

V Final Cut will act as Viola Communication's full service production house and will offer the region a full range of production services including film production, TV and radio programs and commercials, music composition, advertising, feature films and TV documentaries.

"The United Arab Emirates is going through massive development plans across all sectors and has become a centre for hosting various cultural and entertainment events,"

said Mr. Khalifa Khouri, Chairman Viola Communications.

"Through V Final Cut we seek to contribute to the development of the UAE cinema industry."

Viola Communications is the first agency to establish a joint venture with Final Cut. Final Cut has served some of the most reputable international organizations including Pepsi Cola International, Shell Oils, Procter & Gamble, Ahram Beverages Company, General Motors, Kellog's and Gillette.

"We are pleased to collaborate with V Producers, who have demonstrated their keen interest and ability to advance production services in Dubai." said Amr Arafa, Film Director and Managing Partner Final Cut. "Viola Communications is rapidly positioning itself as one of the leading local agencies in the United Arab Emirates and their reach allows Final Cut to serve a more diverse local and regional clientele base."

"V Producers will encourage UAE national film makers by providing them with an opportunity to highlight their work." said Hossam Basel, General Manager, Sharaf, CEO, Viola Communications. "We will promote local talent to work inline with the country's mission of elevating the cinema and entertainment industry to match international standards."

"Final Cut has extensive experience with leading international clients and the creation of V Final Cut will allow us to provide our clients with the high quality production services that the market needs." said Hossam Bassel, General Manager, V Final Cut.

Viola Communications has recently commenced operations in Dubai with its first new branch located in the Loft Buildings in Dubai Media City. The Dubai office marks the first step of the long term expansion plan that Viola Communications is implementing.