du shares the season's spirit with customers

To share with its customers the spirit of the season, du, the UAE's new telecom operator, has announced a special promotion to celebrate each of the festive holidays with a reduction in calls and SMS rates.

United Arab Emirates: Monday, December 17 - 2007 at 14:24
PRESS RELEASE

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du mobile customers will enjoy 20% reduced rate on their national calls exclusively during the Eid Al Adha Holidays (18-22 December), on Christmas Day (25 December) and on New Year's Day (1 January). Off-peak rates will apply to all international calls and reduced rates for SMS only 15 fils for local SMS & 45 fils for international. du business mobile customers in addition to their existing benefits will enjoy 45 fils for international SMS during the festive holidays.

Osman Sultan, CEO, du, said, 'The season of giving and sharing is upon us all and du would like to share the spirit of the season by giving our customers more reasons to stay in touch with loved ones. On behalf of everyone at du, I extend warm season's greetings to everyone in the UAE.'

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» du company profile

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About du
du, the new telecommunications company in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du's retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.

du is 40% owned by the UAE Federal Government, 20% by Mubadala Development Company, 20% by TECOM Investments and 20% by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

du was recognised as the 'Best Brand' for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.

For further information on du, please call:

Luma Jasim
Director, PR and media relations
du
Tel: +971 4 362 2134
Fax: +971 4 360 4440
Mobile: +971 55 552 6759

Posted by Anne-Birte Stensgaard, Senior News Editor
Monday, December 17 - 2007 at 14:24 UAE local time (GMT+4)

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