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Thursday, November 26 - 2009

Travelling the UAE in sophisticated style

  • United Arab Emirates: Monday, December 17 - 2007 at 16:43
  • PRESS RELEASE

InterContinental Hotels & Resorts, the world's first truly international hotel brand, is travelling the UAE in sophisticated style this week to celebrate the expansion of its presence throughout the thriving travel destination.

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  • Aston Martin Racing with InterContinental Hotels & Resorts Team' drives the desert to celebrate expansion of the world's first truly international hotel brand.
    Aston Martin Racing with InterContinental Hotels & Resorts Team' drives the desert to celebrate expansion of the world's first truly international hotel brand.
The Aston Martin Racing with InterContinental Hotels & Resorts team - including drivers Darren Turner, Peter Kox and Rickard Rydell - as well as Middle East Aston Martin, are hosting three days of events including a two-day driving tour around two flagship InterContinental hotels in Dubai and Abu Dhabi. The start and finish line for the three V8 Vantage road cars is InterContinental Dubai Festival City, the brand's 150th hotel globally, which opened just last month.

While the team is also showcasing the revered DBR9 racing car at a specially designed track day and through live demonstrations of full 'pit-stops', InterContinental is hosting several events and specially designed destination experiences on route.

The initiative is part of a global partnership between InterContinental Hotels & Resorts and Aston Martin Racing, a division of the world's most exclusive sports car company, aimed at highlighting the renowned, pioneering history of innovation of both brands and a shared, affluent new customer - one who genuinely understands that true luxury is about enjoying authentic experiences.

"We are thrilled to welcome the prestigious Aston Martin Racing Team here to celebrate the properties we have in the UAE and the exciting and diverse destinations the country has to offer," said John Bamsey, Chief Operating Officer, InterContinental Hotels Group, Middle East and Africa. "Holding the latest Aston Martin Racing initiative in the UAE is a reflection of the increasing importance of the Middle East for the InterContinental brand, which opened the first luxury international hotel in the region with InterContinental Phoenicia in Beirut, Lebanon over 40 years ago."

Following a full day at Dubai Autodrome and an Aston-Martin Racing themed evening reception at the newly opened InterContinental Dubai Festival City, day two of the UAE tour will start from the stunning new Dubai property on the banks of the picturesque creek. While the new-build, 500-room hotel is a landmark property being the 150th for the InterContinental brand globally, it is also set to have Pierre Gagnaire, the highly-awarded Michelin star chef specialising in 'Modern French' cuisine, open a restaurant on site next year.

The driving on day two includes a convoy made up of Aston Martin owners and concludes at the InterContinental with another exclusive celebration event attended by many high profile local dignitaries and guests. The property has played host to the world's leading politicians and premiers for over 25 years, and has just re-opened its doors after a dramatic multi-million dollar expansion.

The final day will take the drivers from Abu Dhabi back to Dubai for a tour of the newly opened InterContinental property.

Globally, the InterContinental brand has 53 hotels currently in the pipeline.
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Notes and media contacts

Impact Porter Novelli
PO Box 19791
Dubai, United Arab Emirates
Contact:Jennie Brown, Consultant
Tel: 9714 3304030 Ext: 428
Fax: 9714 3304031

InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is one of the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,800 hotels and more than 571,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards with over 37 million members worldwide.

IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com.

For the latest news from IHG, visit our online Press Office at www.ihg.com/media

IHG's portfolio within the UAE numbered seven properties as of 30 September 2007, comprising two InterContinental, two Crowne Plaza, two Holiday Inn and one Express by Holiday Inn hotels

About Aston Martin Racing
Team Name: Aston Martin Racing
Location: Banbury, UK
Cars run: 2 x DBR9, numbers 007 and 009
Drivers: David Brabham, Tomas Enge, Johnny Herbert, Peter Kox, Rickard Rydell, Darren Turner

Team history: Aston Martin Racing is a joint venture between Aston Martin and Prodrive. The team was created in 2004 specifically to design, build and race production-based sports cars in events and championships around the world. The team's first race was the opening round of the American Le Mans Series at Sebring in 2005, where it scored a spectacular GT1 class victory.

Later that season, Aston Martin won the prestigious RAC Tourist Trophy at Silverstone before embarking on its first Le Mans with the DBR9. After a titanic battle from pole position, the car took its first podium. It was on the podium again at Le Mans in 2006 - having led through the night and at one point held an astonishing fifth overall. There are never any guarantees at the world's toughest endurance race though, and the lead car was hit by clutch trouble just hours from the finish.

Team highlight: One of the world's most prestigious marques, Aston Martin enjoyed its full season debut in 2006 in the ALMS Championship with drivers Tomas Enge, Pedro Lamy, Stephane Sarrazin and Darren Turner. The team won five out of 10 races and narrowly missed out on the championship title.

In 2007, the team is concentrating its efforts on the world-famous Le Mans 24hr race: its third attempt at the endurance classic. Two cars - numbered 007 and 009 - will once again be entered in the GT1 class, with a driving crew that is the perfect blend of youth and experience. As team principal George Howard-Chappell points out: "Le Mans is the biggest challenge. Winning Le Mans is not just like winning a race: it's like winning a championship."

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