Jumeirah Essex House scales new heights with Lego model

Jumeirah, the fast growing Dubai-based luxury international hospitality group and member of Dubai Holding, has unveiled in New York an 'extreme makeover' of one of its properties, a miniature version of Jumeirah Essex House in New York City.

United Arab Emirates: Saturday, December 22 - 2007 at 14:03
PRESS RELEASE

JEH roof top LEGO model.

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The world's largest free-standing hotel model ever constructed out of Lego bricks is presented to the public just in time for the holiday season. The replica was commissioned in honour of the hotel's recent 75 year anniversary and in celebration of the recent completion of its $90m refurbishment programme.

The Jumeirah Essex House Lego model will be placed in the newly redesigned lobby of the hotel and captures the original Art Deco style, glamour and essence of the 1931 architectural masterpiece.

'We invited LEGOLAND's Master Model Builder, Eric Hunter, to be one of our 'artists-in-residence' during the fall,' explained Scott Dawson, General Manager of Jumeirah Essex House. The Jumeirah Essex House earlier this year launched an artists-in-residence programme in which commissioned artists design and create artwork based on their residency at the hotel. 'The result of Eric's work is a modern and playful version of our beloved building, very close to the original design and absolutely true to scale.'

Facts and figures

•The overall dimension of the 'to scale' model is approximately 1 m x 1 m x 2.5 m tall.

•Total weight of the Jumeirah Essex House model is 90 kg.

•More than 50 different types of LEGO blocks, including plates, tiles, special elements, etc. were used in the construction of the model.

•A total of nine different colours were utilized in the completed model, closely resembling the actual shades of the building's exterior and façade.

•A total of 62,160 Lego bricks were used in the construction of the model.

•It took more than 212 hours for Mr. Hunter to design and construct the Jumeirah Essex House LEGO model.

•The completed model features a total of 1,885 windows of varying sizes.

•The model contains two custom-built spotlights on top of the tower that illuminate the Jumeirah Essex House's renowned, historic and gigantic red-letter sign.

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Jumeirah Group
Jumeirah properties are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The fast growing Dubai-based luxury international hospitality management group encompasses the world renowned Burj Al Arab, the world's most luxurious hotel, the multi-award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and the Jumeirah Essex House on Central Park South in New York.

The group's activities are however, not restricted to hotel and resort management. The Jumeirah Group portfolio also includes Wild Wadi, regarded as one of the premier water parks outside of North America and The Emirates Academy, the region's only third level academic institution specializing in the hospitality and tourism sectors.

Building on this success, Jumeirah Group became a member of Dubai Holding in 2004, a collection of leading Dubai based businesses and projects, in a step that aims to initiate a new phase of growth and development for the group.

Jumeirah's ambitious expansion plans to grow its portfolio of luxury hotels and resorts worldwide to 57 by 2011 are well underway with projects currently under development in Dubai, Abu Dhabi, Aqaba, Doha, Phuket, Shanghai, Bermuda, Mallorca and London.

About LEGOLAND California
LEGOLAND® California is a 128-acre interactive theme park dedicated to families with children between the ages of 2 and 12. With more than 50 rides, shows and attractions, LEGOLAND is geared towards family fun! There are three other LEGOLAND Parks in the world - LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world. Merlin Entertainments is the leading name in location based, branded, family entertainment and currently owns more than 50 attractions worldwide serving more than 30 million visitors. For the most current information, log on to www.LEGOLAND.com or call (760) 918-LEGO.

For further information please contact:

Jumeirah Group Corporate Communications
Anne Bleeker - Director of Public Relations & Communications
PO Box 73137 Dubai, United Arab Emirates
Telephone: +971 4 3155406
Fax: +971 4 3016655

Posted by Medilyn Manibo, Assistant News Editor
Saturday, December 22 - 2007 at 14:03 UAE local time (GMT+4)

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