The promotion lasts from 1st of December till 2nd January 2008 and every entry to Postcard Millionaire during this time qualifies for the special holiday draw. With Aftron as the key sponsor PMC shall offer prizes worth Dhs20,000 through a mega draw to be held on 2nd January along with the regular quarterly draw for Dhs200,000. The Grand Draw would have two winners walk away with home appliances worth Dhs10,000.
Several advertising tools and media vehicles are being used in order to communicate the campaign: Point of sale materials, SMS blast to customers, HTML flyers, radio spots, promotion information posted on website and advertorials in all mainstream and electronic media. This brings forth the company's commitment to reach all consumer touch points.
Announcing the promotion Christian Franzelin, CEO, The Millionaire Co. said, "The promotion celebrates the end of a thriving year, and welcomes a new phase that shall bring in more exciting and innovative campaigns. I want to thank all our loyal customers for their support, all year around. The launch of new campaigns has been very well received and the year-end promotion is the best way to close the year that has so far been quite eventful. The year-end promotion will be an exciting proposition with our consumers and this is our way to express loyalty."
"It is never too late to shop for your home. Our promotion package from Aftron offers just about everything in electronics and home appliances. There is no reason as to why you should not consider this as the most wonderful time of the year!" he added.
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Win home appliances worth Dhs20,000 with Postcard Millionaires' year-end promotion
- United Arab Emirates: Sunday, December 23 - 2007 at 09:22
- PRESS RELEASE
Capitalizing on the forthcoming Christmas and New Year celebrations Postcard Millionaire has announced a special year-end promotion campaign.
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About Emirates PostEmirates Post, one of the most dynamic postal organizations in the region, was converted from General Postal Authority into Emirates Post Corporation on May 29, 2001, under a federal decree. This gave it a mandate to become a commercially vibrant organization providing high quality services to the public and the corporate sector. Emirates Post has developed innovative new services, diversified its offering and established alliances with global postal corporations. Emirates Post has a network of 84 post offices across the country. Emirates Post's diversified offering includes mail fulfilment, utility bill payment services, government services, direct mail, banking, retail services and money exchange & remittances.
About EMP
Emirates Marketing & Promotions (EMP), an Emirates Post subsidiary, was launched in 2005 to provide state-of-the-art integrated solutions in direct marketing and promotions. Its core activities include distribution of messages through P.O. Boxes, promotional postmarks for corporate clients, call centre management for companies as well as sales promotions. EMP is driven by a mission to create a direct communication channel between businesses and consumers by adopting global best practices in direct marketing. It has the expertise and technology to provide integrated solutions by managing the entire chain, ensuring that the client's project is delivered with precision and on time.
About The Millionaire Co.
The Millionaire Co. is a UAE based company specialising in loyalty programmes and promotions. Creating a unique and winning brand requires intensive and strategic promotions planning. The Millionaire Co. is the first such promotional management agency in the UAE and brings extensive knowledge in logistics, mechanics, distribution, product design, customer behaviour, raffles and consumer education.
This press release has been issued on behalf of Emirates Post by Concept PR. For further information, please contact: Sajeesh Gopalan T: +9714 3903946/8 M: 050 2925433 F: +9714 368 8053
Posted by Anne-Birte Stensgaard, Senior News EditorSunday, December 23 - 2007 at 09:22 UAE local time (GMT+4)
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