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Wednesday, December 2 - 2009

HP and Reuters 'Bring the World' to Dubai Media City

  • United Arab Emirates: Saturday, December 22 - 2007 at 11:21
  • PRESS RELEASE

Reuters, the world's largest news and financial information provider, has teamed up with HP's Imaging and Printing Group in the Middle East to showcase some of its best photographs and images at several landmarks and buildings in the Dubai Media City.

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The partnership allows Reuters to print select imagery for display around the Dubai Media City on HP's Designjet Z6100 Printer series- HP's latest large format printer that enables customers to increase productivity and achieve versatility and dependability for printing in the digital marketplace.

Amr Hassan, General Manager, Imaging and Printing Group, HP Middle East, said: "HP Middle East is continuously looking for ways to reinvigorate the printing market and excite customers with new printing possibilities. We are happy to partner with Reuters and extend HP's portfolio of trusted large-format printers that customers around the world depend on."

Samir Sabbah, Reuters - Head of Media, Middle East and Africa, said: "We are very pleased to see HP joining Reuters and Dubai Media City in promoting photojournalism. Since the launch of the Reuters News Picture Gallery some three years ago, tenants and visitors of Dubai Media City have been able to view the best pictures from the world's major events in news, sport, entertainment and fashion displayed on the walls of their buildings. We take their amazing feedback as a sign of appreciation of the quality and the professionalism of Reuters photographers."

Mohamed Al Mulla, Director, Dubai Media City said: "We are pleased to support Reuters and HP Middle East in showcasing images that document some of the milestone images of our times. Dubai Media City is always eager to provide a platform for its media partners to reach a wider audience and promote pioneering efforts in the media."

The photos are printed in 1m by 70cm size on HP Designjet Z6100. The Z6100 features HP DreamColor Technologies, a certified system of colour technologies, such as an embedded spectrophotometer which make it easy to produce accurate, predictable and consistent colour across a series of digital colour devices. The new eight-ink HP Designjet Z6100 Printer series increases print capacity, reduce turnaround times and offer new, high-quality printing applications to customers and clients while delivering predictable, consistent colour.
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Notes and media contacts

About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $104.3 billion for the fiscal year ended October 31, 2007.

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Khobar, Cairo, Ramallah, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

About Reuters
Reuters is the world's largest international news and financial information source, reaching over 1 billion people a day. Known for its speed, accuracy and independence, Reuters content powers newsrooms and financial markets around the world. Reuters distributes its text, data, pictures and video to professionals and direct to consumers via online and digital services.

Founded in 1851, Reuters Group has 17,500 employees in 94 countries, including 2,400 editorial staff in 196 bureaux serving 131 countries. In 2006, Reuters revenues were £2.6 billion. For more information and the latest news, visit www.reuters.com

About Dubai Media City
Strategically located at the crossroads of the Middle East, Africa and South Asia, Dubai Media City is rapidly emerging as the region's media hub. The City provides an advanced infrastructure for media-related businesses to operate globally out of Dubai. Dubai Media City is the place where activities Publishing, Music, Film, New Media, Leisure & Entertainment, Broadcasting, Media & Marketing Services, and Information Agencies will thrive. The facility offers an environment that allows companies and individuals to operate with collective synergy and freedom.

Editorial contacts:

Reem Al Ansari
+ 971 4 391 6000
Hewlett Packard Middle East
PO Box 17295
Dubai Internet City
Dubai

Mohammad Souleiman/ Jai Tolani
050-7400474/ 050-7985145
Impact Porter Novelli for HP
+971 4 3304030

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