RTA unleashes sweeping marketing campaign to highlight its projects and services

Dr. Aysha Al Busmait, Director of RTA Marketing & Corporate Communication Dep't, commented on the campaign and said: "This campaign aims at highlighting the projects & services of the RTA that have been implemented or underway, and the significance of these projects to the daily life of the residents of the emirate."

The campaign will also underscore the strategic initiatives of all Agencies affiliated to the RTA and showcasing them in various media channels, in addition to bringing to light the outstanding achievements of the RTA & its effective contribution in building & developing the emirate of Dubai.

"The campaign was initially triggered in November 2007 through commercial & marketing ads in most Arabic & English local papers, followed by the second stage of promoting the campaign via other media outlets such as radio, tv, and outdoor commercial ads such as illuminated boards at public & key roads. The campaign will continue through the end of this year," said Dr. Aysha.

She stressed the effective and constructive role of various media and the significance of establishing cooperative relationship with the RTA to educate & enlighten the public about the different projects undertaken by the RTA, as well as highlighting its paramount role in getting the message of the RTA across the categories of the community.