Emirates Bank launches a DIC PayPass promotion in conjunction with its IBDAA Sponsorship

The offer gives customers who apply for the card during the promotion period the chance to get complementary shopping vouchers at various DIC outlets.

Mr. Jamal Bin Ghalaita, Emirates NBD General Manager Consumer Finance and Wealth Management commented,

"Emirates NBD's first co-branded contactless payment card in the Gulf has grown in popularity since its inception and continues to enhance our position as a leader in innovative card payment technology. The Emirates Bank DIC Credit Card offers cardholders the convenience to pay without searching for cash, swiping a card or signing a receipt. It will reduce time and boost convenience both for consumers and for retailers. In support of our IBDAA sponsorship, we are offering customers applying for the card during the period leading up to the IBDAA Ceremony the chance to get shopping vouchers for outlets within DIC and DMC."

A recent alliance between Emirates Bank, Dubai Internet City (DIC) and MasterCard Worldwide has revolutionised card payment in the UAE with the introduction of the ground-breaking technology PayPassTM from MasterCard which offers contactless payment technology in retail outlets across Dubai Internet City, Dubai Media City, Dubai Knowledge Village and other selected merchants across the UAE.

In addition to functioning as a normal credit card, the PayPass technology allows cardholders to simply tap their new card against a special point-of-sale terminal and their payment is completed. The card contains an embedded chip and radio frequency antenna that offer customers a convenient alternative to cash by allowing small ticket purchases to be completed quickly, securely and easily.

The new Emirates Bank DIC Credit Card is accepted by a number of MasterCard PayPass merchants, including fast-food outlets, coffee shops, convenience stores and pharmacies across the free zone clusters. It is a retail mix typified by the high traffic and the small-ticket or cash transactions for which the PayPass contactless payment has been developed. In addition, tie-ups with partners within the Freezone area add value for users of the card.

The Emirates Bank DIC Credit Card can be used for both contactless payment and as a standard credit card. For larger transactions (over Dhs100) and for purchases outside the Freezone, the card can be swiped, or inserted, like a normal credit card. The card can be used at a growing number of MasterCard PayPass merchants in the UAE and at over 55,000 merchant locations worldwide.