Jawhara Hotels to introduce 'Pure Rooms' for the first time in the Gulf region

The "Pure Rooms" are called so after being certified by the American company 'Pure Solutions', a leader in this area that utilizes an innovative, one-of-a-kind process for maintenance of the rooms.

The "Pure process" involves a specialised technique to treat all surfaces, fabrics and even the air and water of the room for the highest standard of comfort and luxury offered to the guest. The process also involves mattress and pillow sanitization and high ozone shock treatment that render the room with a new level of freshness.

Mr. Nasser Lootah, Executive Director, Jawhara Hotels, commented, "As the first family hotel in the region based on 'True Emirates Hospitality', we are proud to set new benchmarks in the highly competitive hospitality industry and provide our guests with the best possible living and environmental experience as per their increased expectations from this industry. This concept serves many needs of today's travelers specially those who look for higher levels of comfort and gratification."

Mr. Hani Lashin, Group General Manager, Jawhara Hotels added, "An entire floor would be dedicated to 'Pure rooms' that will house six rooms and one suite. The rooms will be complimented by herbal and organic accessories including bath amenities. Each room is also equipped with enhanced amenities like a treadmill and a specialised room service menu that will allow our guests to pamper themselves and enable them to unwind and relax from their busy schedules."